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The Nintendo Switch Dominated Black Friday and Cyber Monday

An Adobe report confirms what we all suspected: The Nintendo Switch is a holiday success.

News by Matt Kim, .

With Black Friday wrapped up and a couple more hours until the sun sets on Cyber Monday, it's clear that the Nintendo Switch is a big winner during the first major shopping holidays. But just how popular was the Switch? According to one market analysis, the Nintendo Switch succeeded by a relatively comfortable margin compared to the next video game offering.

Adobe released the company's report on what items consumers bought and searched for this Thanksgiving and Black Friday weekend, and in the instance of video games the Switch was a clear frontrunner. The Switch charted on the list of top five selling products on Black Friday, Thanksgiving, and Small Business Saturday. The PS4 Pro and Xbox One X by contrast didn't make it into the Top Five.

Adobe gathered their information from 4,500 retail websites and over 55 million SKUs in the U.S. to make a prediction for just how well the Switch would perform over the weekend. Apparently the social buzz for the Nintendo Switch is nearly double that of the PlayStation 4 Pro and nearly six times that for the Xbox One X.

Of course this is just from one company's research so it's not necessarily the full picture. Still, the Nintendo Switch has consistently sold well this year. A marked improvement over the performance of the Wii U. As NPD points out, the Switch is expected to track closer to the Wii's sales rather than the Wii U. This is despite the fact that the demographic for the Switch leans closer to the hardcore audience than the casual audience that helped make the Wii such a success.

Either way, it seems that any way you see it, the Switch is already a hot ticket item for the holidays. You might still be able to snag a deal for Cyber Monday if you're lucky.

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