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Nintendo President: "We Are Focused On" Meeting Holiday Demand For Switch

Will Nintendo's supply issues persist?

News by Mike Williams, .

Look, it's probably going to be hard to find a Nintendo Switch this holiday season. In the United States, Canada, and Europe, Nintendo has done its best to offer a consistent supply of hardware. In Japan, sales of the Switch are severely supply-constrained. It's been a good year for Nintendo's new hardware, but as we approach the holiday season, the company is asking itself if it's prepared for demand.

"Certainly the demand is there, and our supply chain is there," Nintendo of America president Reggie Fils-Aime told Variety about meeting holiday demand. "Are we going to have enough for the holiday? That’s what we are focused on."

Nintendo previously forecasted sales of 10 million for the fiscal year ending on March 31, 2018. Of that total, Nintendo has already sold 4.7 million as of July. The Wall Street Journal reported in March that Nintendo was doubling Switch production to meet potential demand, putting the planned number of systems produced at around 16 million.

Fils-Aime's comments came during Variety’s Entertainment and Technology Summit in Los Angeles yesterday. He stressed that Nintendo has its sights set beyond just gaming. That's backed up by planned projects like the Super Nintendo World theme park coming to Universal Studios Japan.

"People think of us as a pure gaming company. We see ourselves as an entertainment company," he stated.

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Comments 3

  • Avatar for Roto13 #1 Roto13 13 days ago
    I've heard that before. We'll see how that goes.
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  • Avatar for NiceGuyNeon #2 NiceGuyNeon 12 days ago
    I guess no Switch for me until 2018? Probably? I'm not putting effort into this. If it's not available I'm not buying it.
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  • Avatar for uberbryan #3 uberbryan 11 days ago
    I'm way more worried about securing a mini-SNES this holiday. The online preorders left me confounded - I thought it was going to be organized this time?
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