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One Microsoft Looms Over All, Hail the New Xbosses

Microsoft restructures, puts Julie Larson-Green in charge of Xbox hardware and Terry Myerson in charge of the Xbox OS.

With the departure of Xbox boss and Microsoft interactive entertainment president Don Mattrick, the company needed to find someone new to steer the ship. As part of a larger restructure, Microsoft has announced today that the Xbox business will now have two masters: Terry Myerson will run the operating systems engineering group, which includes the Xbox 360 and Xbox One operating systems, while Windows boss Julie Larson-Green will control the devices and studios engineering group, which will handle all Microsoft hardware and game studios.

With these changes, Microsoft is trying to provide a unified experience across all its platforms and devices, including Windows 8, Xbox, Windows Phone, Bing, Skype, Office, and Surface.

"We are rallying behind a single strategy as one company — not a collection of divisional strategies," wrote Microsoft CEO Steve Ballmer in a letter to the company. "Although we will deliver multiple devices and services to execute and monetize the strategy, the single core strategy will drive us to set shared goals for everything we do. We will see our product line holistically, not as a set of islands. We will allocate resources and build devices and services that provide compelling, integrated experiences across the many screens in our lives, with maximum return to shareholders. All parts of the company will share and contribute to the success of core offerings."

The shift is important because Microsoft as a company has previously had issues with numerous internal teams not playing well with each other or duplicating work. Under the new structure, all Microsoft products will come closer together. Now, this may be a negative to you if you don't want to search Bing on your 360 or Skype directly for within the new Halo, but for Microsoft it's a big plus. The company wants to lock you in on its platform on your game console, PC, and smartphone, and this is one way to do it.

"We will plan across the company, so we can better deliver compelling integrated devices and services for the high-value experiences and core technologies around which we organize," added Ballmer. "Xbox and Bing will also be key future contributors to financial success."

So if you love everything Microsoft, prepare for more of that. If you don't, well you still have to prepare for that, but you could also just jump over to Sony or Nintendo's platforms.

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