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Welcome to USgamer

What is this place? Who are we? What are we all about? Find that out and more as we welcome you to USgamer, a brand new video game site from the makers of Eurogamer.net

Article by Jaz Rignall, .

Hello, good evening and welcome to USgamer, the new, North American presence of Gamer Network, the very British company best known for the splendidly terrific Eurogamer.net.

While we will feature some select stories from our transatlantic sister site – with all the spurious u’s removed, might I add – the vast majority of what you'll see and read here will be original content produced by the rag-tag group of misfits and ne’er do wells that are the USgamer editorial team.

So what the hell are we doing? Well, something pretty insane – launching a new site in one of the most turbulent times in gaming editorial history. Magazines are dead in the water, unless funded by retailers, who are faced with a similarly uncertain future. Social media and the inexorable rise of video-driven editorial have precipitated the first major shakeout of the established online editorial landscape, with several major sites either folding or consolidating this year. And then of course, there’s all the noise and negativity surrounding the value and relevance of editorial itself, which of late has been struggling with the perception that it’ll happily sell out for a bag of Doritos.

So yeah. What the hell ARE we doing? Firstly, not thinking we’re going to change the world, that’s for sure. We’re not that good, even though we wish we were. Instead, we have a humbler, more modest goal, and that’s simply to provide something just a little different than your average, everyday gaming site. Something sort of new, but also something we hope might also feel a little familiar. And really, it boils down to two simple things.

1. We want to post interesting things.

What you’ll see on our site are very personal and opinionated stories. We’re bucking the mainstream trend, and picking and choosing what we write about. It might be a multi-million dollar AAA+++ game, it might be some strange old NES title that we just rediscovered, or an obscure indie game that we love. Either way, our choice of stories is not driven by commercial considerations, but instead by those of interest and value. It’s an old-school gaming editorial approach that we know won’t make us the biggest site on the net, but we hope will attract those who want something a little more thoughtful, and perhaps a little deeper than the usual mainstream fare.

2. We want you to post interesting things.

We believe in the value of community. As I write those words, I know they sound like the usual BS lip service you hear every site say, but we do. So to put our money where our mouth is (or, more accurately, our money where we want your mouth to be) we’ve developed a commenting system that puts your words alongside ours, rather than in the usual clusterfuq below it. It’s a comprehensive annotation system that lets you click on every paragraph or piece of media on the site, and tell us what you think, good, bad or indifferent.

Ultimately, we want USgamer to be an opinion site where it’s as much about yours as it is ours. All our editorial stories are intended to be conversation-starters, and this is where we really get to the fundamentals of what we’re doing here. We’re games journalists, but we’re also human. Our opinion is one amongst many, so to help expand USgamer's spectrum of opinion beyond our own, we’ll be highlighting the most interesting and valuable community contributions, whether we agree with them or not, and folding them into our editorial for continued discussion. We hope that this approach will create a site that’s as interesting as it is involving.

Finally, I want to quickly mention three specific aspects of our editorial, so we can be clear about our modus operandi:

REVIEWS

Our approach to reviews is distinctly old school - rather than doing a deep analysis of the game, we instead write a fairly short and personal take on the experience of playing the game, and whether or not we think it's worth the money. As often as possible, reviews will feature a second opinion to provide contrast and additional perspective. We'll still be doing deep analysis, but that will be in the form of standalone stories where we delve into very specific aspects of game, such as design details, game mechanics or dialog. These supplementary articles are intended to drive more focused discussions, and contrast the review's much more general and personal view.

NEWS

If you’ve seen our home page, then you’ve seen our main approach to news – and that’s The Feed, a column of constantly updated news from across the web. News breaks fast these days, and much of it gets reposted across the web with little or no added value. So rather become yet another part of the echo chamber, if we see something we think is worthy of attention, we’ll post it in The Feed with a brief description, and link directly to the source – whether that site is a friend or frienemy. That way you can get the news directly from whence it came.

Any news story posted in our main editorial grid will either be something we're breaking, or a major news story that has been developed by us to add additional perspective, opinion or additional information. We want our editorial to add value, and not just repeat what you might have already read.

PREVIEWS

Our previews are an experiential account of what we see. We’ll let you know what happened and how we felt when we played it. We also believe in full disclosure. Was the preview managed, and was information fed to us? Or did we get to sit down and play the game and ask questions? We’ll tell you the story of the entire event, so you can get an idea of how the whole thing went down. We feel that bullet-point lists of an upcoming game’s features belong on the manufacturer’s site. We want to go much deeper than that.

That’s it for now. Before I sign off, I just want to say a special thanks to the tech team at Eurogamer for working so incredibly hard to make this site happen, and thanks to the USG team for putting in many long hours in a very short space of time to write the stories you can read today. They’re intended to give you a good idea of what we’re all about - and we're looking forward to hearing your feedback.

Jaz Rignall

This article may contain links to online retail stores. If you click on one and buy the product we may receive a small commission. For more information, go here.

Comments 31

  • Avatar for johnbenyamine55 #1 johnbenyamine55 4 years ago
    Deleted June 2013 by johnbenyamine55
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  • Avatar for rauper #2 rauper 4 years ago
    The first comment on our beautiful new website... And you delete it?!
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  • Avatar for ManuelStany #3 ManuelStany 4 years ago
    Wooohoo :-)
    Greets from Eurogamer Italy!
    Good luck guys.Edited June 2013 by ManuelStany
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  • Avatar for Whizzo #4 Whizzo 4 years ago
    This is a bit flash! Good luck with the new venture from someone who has been cluttering up EG.net for rather a long time!
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  • Avatar for craigy #5 craigy 4 years ago
  • Avatar for ManuelStany #6 ManuelStany 4 years ago
    Btw, the site loos/works fantastic on mobile. Well done!
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  • Avatar for y0ungwolfvv #7 y0ungwolfvv 4 years ago
    I love it! Been waiting for this the whole day. I like the look of the site as well, it is so neat.
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  • Avatar for neilka #8 neilka 4 years ago
    HELLO CITIZENS OF THE COLONIES

    WE ARE PLEASED TO PRESENT TO YOU THE INVENTION WE CALL "VIDEO GAMES"

    TRY NOT TO GET TOO MUCH JAM ON THEM
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  • Avatar for kaleii #9 kaleii 4 years ago
    Greetings from Eurogamer Sweden. Good luck over there, and take care of our Swedish residents over at E3 this week, ok?
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  • Avatar for mal #10 mal 4 years ago
    Hey look, circular profile pics! G'luck guys!
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  • Avatar for feki #11 feki 4 years ago
    Yet another greeting from Eurogamer Sweden. Welcome to the network!
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  • Avatar for paulwatson #12 paulwatson 4 years ago
    She's beautiful!
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  • Avatar for trainedmonkey #13 trainedmonkey 4 years ago
    It's great to see USGamer out in the wild. Everything looks fantastic. It's been a very long day, but well worth it.
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  • Avatar for gperesv #14 gperesv 4 years ago
    I hate being that guy, but five minutes around the site and I really -- REALLY -- feel like I have to say this: the site looks great, the fixed top bar is fine, but man, the second fixed header inside reviews, news and any kind of feature really (like this one) makes me so claustrophobic. I'm on a (fairly standard) 1280x720 resolution and the space for content when both fixed bars are shown feels so small. It's kind of bothering me more than I think it could.

    Oh well, just a heads up. Really looking forward to your work anyway, guys.Edited June 2013 by gperesv
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  • Avatar for kidgorilla #15 kidgorilla 4 years ago
    I am excited to be here. No foolin'
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  • Avatar for silentbob #16 silentbob 4 years ago
    Coo!

    Considered a dedicated VR Gaming section?

    /brokenrecord (www.roadtovr.com_
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  • Avatar for Fresh_Paprika #17 Fresh_Paprika 4 years ago
    Eurogamer is my favorite video game site, and Jeremy Parish is my favorite game writer, so I'm very happy about this.

    I do think that the site's design is a bit too busy though. But it's a work in progress.

    Anyway, best of luck! I'm gonna visit on a daily basis.
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  • Avatar for --- #18 --- 4 years ago
    I promise Alpha Unit will be your favorite
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  • Avatar for landocal67 #19 landocal67 4 years ago
    So is this where I come for RPG and Retrogaming news?
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  • Avatar for BillMurray #20 BillMurray 4 years ago
    Very fancy!
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  • Avatar for Bagpuss #21 Bagpuss 4 years ago
    Holy Shit!!!

    Julian Rignal...just had a 1980's ZZap 64 flashback, complete with mullet.
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  • Avatar for alexb #22 alexb 4 years ago
    I like what I've seen so far a lot. Maybe this can be my new go-to gaming site.
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  • Avatar for PiD #23 PiD 4 years ago
    It's soo shiny!
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  • Avatar for danbridge12 #24 danbridge12 4 years ago
    Good Luck Jaz!
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  • Avatar for baconchin #25 baconchin 4 years ago
    It's a beautiful site so all the best guys. loving the annotation comments.
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  • Avatar for rauper #26 rauper 4 years ago
    Thanks for all the great feedback guys!
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  • Avatar for ProfAmaretto #27 ProfAmaretto 4 years ago
    Really diggin' the site. A hearty congrats to all.
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  • Avatar for Baleoce #28 Baleoce 4 years ago
    The site looks gorgeous. Love the intuitive comments system and how you can access an articles comments section even from the front page. I like how there's links for relevant news around the web as well. Great job.
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  • Avatar for dazcalvert #29 dazcalvert 4 years ago
    Grats on the USG launch guys. I've been having a snoop around and love the look and feel of the site.

    I'm pleased to hear that you'll be writing quality editorial rather than just manically covering ALL gaming news 24/7. From what I have read so far, this is a refreshing change.

    Best of luck guys!
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  • Avatar for skybald #30 skybald 4 years ago
    Snoopin' for them scoops. LOVE the site layout.
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  • Avatar for BartonFink #31 BartonFink 4 years ago
    Best of luck guys from another EG.net old timer. It's sooo shiny and new.
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  • Avatar for FuzzyDuck #32 FuzzyDuck 4 years ago
    Best of luck from another EG regular, it all looks quite spiffy I must say.

    Also, having "8/10" as a reaction? Genius!
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