World of Warcraft is one of few subscription MMOs still fighting against going free-to-play, but that doesn't mean there aren't other changes coming. Blizzard Entertainment has announced that its Battle.net Shop is now available from within the game. Instead of heading out to Battle.net and plunking down $25 on a Celestial Steed, you can purchase mounts and pets while still in Azeroth.
The in-game store is next to the Dungeon Journal and Game Menu buttons and currently only has pets and mounts. Early screenshots of the feature did show a Consumables section, but that's not currently coming to non-Asian markets. So while the idea of an in-game store may raise the fear of microtransactions in some, currently this is just another way to buy a shiny pet.
Worried about your WoW-playing child or teenager buying all the mounts without your knowledge? No problem. Blizzard has in-game purchase options in Parental Controls, allowing parents to prevent their children from racking up a $200 Battle.net charge.
To celebrate the shop's launch, some of the pets and mounts are going for half-off. That brings the crazy $25 mount price down to a more reasonable $12.50, and put the pets at just $5. The sale will continue until January 1, 2014, so if you're into pet and mount collecting, now is your time!
[Images via Wow Insider]