The NBA and National Basketball Players Association announced that they have extended their global partnership with 2K Games so that they can make more NBA 2K games. Reports suggests the deal covers a seven-year agreement worth as much as $1.1 billion.
The NBA, NBPA, and 2K issued a statement announcing the partnership expansion, but Eric Fisher of the SportsBusiness Journal added more details, including the price and length of the partnership renewal. The $1.1 billion price tag might not be so outrageous considering the NBA 2K series is the video game industry's top-selling sports game.
Last year, NBA 2K19 broke sales for the series and grew 10 percent over the record-breaking NBA 2K18. NBA 2K19 saw the biggest launch of any game in the series, and NPD reports it had the highest launch revenue sales of any sports game since the company started tracking in 1995. The series has sold more than 86 million units worldwide.
"The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to grow it audience around the world across a myriad of platforms and offerings," said Take-Two chairman and CEO Strauss Zelnick.