2K's New Deal With the NBA for NBA 2K is Reportedly Worth a Staggering $1.1 Billion

2K's New Deal With the NBA for NBA 2K is Reportedly Worth a Staggering $1.1 Billion

The renewal gives 2K seven more years of NBA 2K games.

The NBA and National Basketball Players Association announced that they have extended their global partnership with 2K Games so that they can make more NBA 2K games. Reports suggests the deal covers a seven-year agreement worth as much as $1.1 billion.

The NBA, NBPA, and 2K issued a statement announcing the partnership expansion, but Eric Fisher of the SportsBusiness Journal added more details, including the price and length of the partnership renewal. The $1.1 billion price tag might not be so outrageous considering the NBA 2K series is the video game industry's top-selling sports game.

Last year, NBA 2K19 broke sales for the series and grew 10 percent over the record-breaking NBA 2K18. NBA 2K19 saw the biggest launch of any game in the series, and NPD reports it had the highest launch revenue sales of any sports game since the company started tracking in 1995. The series has sold more than 86 million units worldwide.

"The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to grow it audience around the world across a myriad of platforms and offerings," said Take-Two chairman and CEO Strauss Zelnick.

Though NBA 2K19 also has some of the growing pains of integrating microtransactions, we were impressed by the overall package. Read our NBA 2K19 review here, or check out our NBA 2K19 guide.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

Related articles

EA Reportedly Cancels Planned Battlefront Spinoff, but More Star Wars Is on the Way

A sequel to Jedi: Fallen Order is reportedly in the works.

Coronavirus Outbreak Has Led to a Demand Surge and Shortages of Ring Fit Adventure

Resellers are trying to push for a price five times higher than retail.

Netflix Announces New Castmembers for The Witcher as Season 2 Production Begins

A familiar face (and beard) from Game of Thrones is joining the show's cast.

You may also like

What Are You Playing as February 2020 Rolls to a Quiet Conclusion?

COMMUNITY QUESTION | We want to know what game is getting you through the current release drought.

Dreams Review: An Endless Arcade of the Mind

Media Molecule wants you to reach into the depths of your imagination and recreate Crash Bandicoot.

Novel Coronavirus Concerns on the Rise in Gaming

THIS WEEK IN BUSINESS | From high-profile event absences to hardware production concerns, the epidemic's impact on gaming is growing.

Animal Crossing: New Horizons Will Have the Most Villagers at Launch of Any Title in the Series

Yes, you'll have plenty of folks to talk to beyond Tom Nook and Isabelle.