Amazon Adds Nintendo Digital Store

Amazon Adds Nintendo Digital Store

Amazon and Nintendo mend some fences with a new eShop-style digital store.

Amazon and Nintendo have revealed a digital online store for Nintendo games. Much like digital Steam games sold on Amazon, purchasing a game gives you a code that can then be redeemed on the Nintendo eShop. The new service is just in time for the release of Super Mario Maker on Wii U.

The store itself is rather surprising as Nintendo and Amazon have had a rather cold relationship for a long time. Since 2011, Amazon has rarely sold Nintendo hardware directly. You can purchase a Wii U or 3DS on Amazon via one of their third-party sellers, with Amazon many times handling fulfillment, but for the most part Amazon stays out of it.

"We don't talk about our specific business practices with individual retailers, and so you're not going to get any more information from me specific to Amazon or any of our different retail partners," Nintendo president Reggie Fils-Aime told Kotaku in 2012. "What I can tell you is they are selling software, and [there] are resellers that are on the site selling hardware as well, but you're right: Amazon as a direct sale company currently does not sell Nintendo hardware."

The status quo changed slightly with the launch of the New Nintendo 3DS XL in North America - Amazon sells the Red and Black systems directly - but otherwise, the standard operating procedure remains. Regardless, if you're in the market for digital Nintendo games, Amazon has a fix for you instead of browsing the eShop. And all those Amazon gift cards can be used for immediate Nintendo pruchases instead of waiting for shipping turnaround. Warning, Wii U hard drives can fill up quickly if you're not prepared.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Mike Williams

Reviews Editor

M.H. Williams is new to the journalism game, but he's been a gamer since the NES first graced American shores. Third-person action-adventure games are his personal poison: Uncharted, Infamous, and Assassin's Creed just to name a few. If you see him around a convention, he's not hard to spot: Black guy, glasses, and a tie.

Read this next

Raids, Loot, and Balance: Ubisoft Massive on The Division 2's Challenges Six Months Later

Ubisoft Massive is beginning to firm up the ongoing foundation of The Division 2.

Overwatch's Bastion Gets an Adorable Lego Skin for New Event

Just be careful you don't step on him.

Anthem Transitions to Seasonal Updates as Future Looks Murky

A new update from BioWare makes Anthem's future seem up in the air.

Tetris 99 Will Dole Out Super Kirby Clash Currency in a Nintendo F2P Mash-Up

Two different Nintendo approaches to free-to-play are going to #linkandbuild.

GreedFall Review

And I'm greed, greedfallin'.

E3 May Soon be Seeing Some Big Changes

A pitch reportedly suggests pivoting to a "fan, media, and influencer festival."

More Articles

What's Your Favorite Dreamcast Game?

COMMUNITY QUESTION | With the Dreamcast turning 20 this week, let's talk about our favorite Dreamcast games.

A PSA for the USG Community: Why We're Wiping Our Comments Archive

A note from the editor on why we're scrubbing the comments.

What's Your Favorite SNES Game?

COMMUNITY QUESTION | With Nintendo Switch Online boosting its library, tell us about your favorite SNES game.

What Game Are You Playing Over the Long Labor Day Weekend?

COMMUNITY QUESTION | It's a three-day weekend for most people out there, and a lot of games came out this week.