Assassin's Creed Origins Doubles Launch Sales Over Syndicate

Apparently, a year off is what the series needed.

Ubisoft is patting itself on the back, as Assassin's Creed is back to being one of the main pillars of the publisher. Assassin's Creed Origins sold double the previous entry in the series, Assassin's Creed Syndicate, in its first two weeks.

The news comes from an investor call related to Ubisoft's earnings report for the first half of the fiscal year, ended on September 30, 2017. Sales for the period were up 65.7 percent year-over-year, coming in at €466.2 million ($540.5 million). Ubisoft was happy about a strong first half, noting that Rainbow Six: Siege was a "significant contributor" to the bottom line, Ghost Recon: Wildlands "continues its solid run", and Mario + Rabbids: Kingdom Battle "outperformed our forecast".

While physical sales of Assassin's Creed Origins were roughly in line with Syndicate in the UK and up in Japan, it seems digital is where the game really took off. Digital distribution of the game was a total of 35 percent of total sales, which is 20 percent higher than Syndicate two years ago. Recurrent spending (read: microtransactions) was up as well.

"The Assassin's Creed franchise is officially back," said Ubisoft CEO Yves Guillemot during the call. "The game's initial sell-through units are trending two times higher than Syndicate, confirming the franchise's strong comeback."

Guillemot called the launch of Origins "just the beginning", promising a significant amount of post-release content for the game. The story expansions are scheduled for January and March 2018, alongside already planned free content.

For the rest of the line, Ubisoft is planning on continuing to update its service titles. Ghost Recon: Wildlands' recently launched Ghost War PVP will be getting all new maps and modes for all players. Rainbow Six Siege has an update plan "spanning the next ten years". The Division is still kicking around out there as well, with the upcoming release of the Resistance free update. For early 2018, the publisher planning the release of Far Cry 5 and The Crew 2.

"The quality of our new releases is the result of our effort to transform our model and make our business more profitable and recurring," Guillemot said. "Given longer development lead times, our talents can fully express their creative visions and therefore maximize the potential of our games."

Tagged with Serious Business, Ubisoft.

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