Way back in September of last year, Blizzard Entertainment announced that its Battle.net platform would be undergoing a name change. The platform forms the backbone all of Blizzard's titles on PC and has had the Battle.net moniker since its launch back in 1996. The service was going to be transitioned over to a new name: Blizzard Tech.
"Was" being the operative word. In a short message today, Blizzard announced that Battle.net isn't going away. Instead, the new name of the service is Blizzard Battle.net. This put Blizzard front and center like they wanted, while keeping Battle.net around for fans.
"When we announced that we'd be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special-it represents years of shared history and enjoyment, community and friendship, for all of us and our players. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we're in agreement that the name should stay as well," said Blizzard Entertainment in its statement.
"Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting 'Blizzard' to 'Battle.net' in our logo for the service and in general when we refer to it in print: Blizzard Battle.net."
My guess is with Battle.net being used as the PC platform for Bungie's Destiny 2, Activision may be expanding the use of Blizzard's service. Given that Blizzard is still putting in the legwork on the platform, it also makes sense that the company wants to keep its name first and foremost. I mean, the name of the company is Activision Blizzard, Inc. for a reason.