Bethesda Sees "A New Audience" In Nintendo Switch

Bethesda Sees "A New Audience" In Nintendo Switch

The publisher believes there are a number of Switch owners who have never played Doom or Skyrim.

One of the bigger surprises of the last Nintendo direct was publisher Bethesda announcing that Doom and Wolfenstein II: The New Colossus were coming to Nintendo Switch alongside the already-announced Elder Scrolls V: Skyrim. It represents a level of support in Nintendo's platform that Bethesda hasn't really had up until now. In an interview with GamesBeat, Bethesda vice president of marketing and communications Pete Hines explained why there was such an outpouring of support.

"We haven't done anything on a Nintendo platform in forever," admitted Hines. "Breath of the Wild being the runaway colossal hit that it is, there's certainly some belief like, 'Hey, if you like open-world RPGs where you can explore and do what you want, Skyrim might be a good fit for you.' I don't know what the exact size is, but some number of people who own Switches have never played Skyrim before."

"It's a new thing for them, and for folks who have played the game, the ability to take it on the road-you're going on a trip or commuting to work, it's a great time. And Doom is a completely different kind of game from what everyone else is doing. It's a very visceral, violent, bloody, fun first-person shooter. We're excited."

Hines noted that Bethesda has to approach the game a bit differently given the fact that they're aiming for a new audience. Switch owners who have never played Doom or Skyrim need to be eased into the experience, where that's in-game or through marketing.

"We're not coming from the same place with Skyrim in terms of, 'Everyone on this platform already knows the Elder Scrolls series.' There's some amount of-this is new to folks," said Hines. "We have to introduce it to them and explain what it is. It's the same with Doom. There is some crossover, but there's also a new audience that isn't sure what these games are. They haven't played a Doom or a Skyrim. There is some education there as far as, 'Here's why these games are cool and fun.'"

Elder Scrolls V: Skyrim is coming to Nintendo Switch on November 17, 2017. Doom is scheduled for the Holiday 2017 window and Wolfenstein II: The New Colossus is coming in 2018.

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Mike Williams

Reviews Editor

M.H. Williams is new to the journalism game, but he's been a gamer since the NES first graced American shores. Third-person action-adventure games are his personal poison: Uncharted, Infamous, and Assassin's Creed just to name a few. If you see him around a convention, he's not hard to spot: Black guy, glasses, and a tie.

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