Bethesda Was Never Going to Give Up on Fallout 76

Bethesda Was Never Going to Give Up on Fallout 76

Pete Hines says it wasn't just about the brand, but pride.

Fallout 76 did not launch to much fanfare. A rough start was marred by bugs, issues, and oddly enough, canvas bags. In the months since, the team has been slowly rebuilding, adding much-sought features while a community sprung up to fill in the gaps.

In an interview with GamesIndustry, Bethesda's senior vice president of global marketing and communications Pete Hines says there was never any other choice than to keep going.

"It's just in our DNA," Hines told GamesIndustry. "I appreciate there might be folks who are tempted to throw up their hands and [call it quits], but that's just not how we're wired. We believed in it. The fact that it didn't go the way we expected and it had issues that maybe we should have foreseen and should have planned for doesn't mean we didn't believe in what the game was and could become."

Hines acknowledged that brand reputation was at stake as well. The idea that Fallout could, as a whole, be damaged by perception of 76 had "some amount to do with it." But he also says there was another driving force: studio pride.

"There is an element of pride," says Hines. "Not in a 'we don't quit and give up' way, but we need to show and prove that we are going to stick with it, and that we don't just hit some adversity and throw up our hands and go, 'Oh this is too hard, let's do something else.'"

And Fallout 76 has kept rolling on. At E3 2019, a new battle royale mode spearhead their envisioned revamp of the game, which is set to include NPCs and expand the game out even further. Consensus seems to be that Fallout 76 is on an uphill stretch, much different than the down-slope that Bethesda's own execs have acknowledged. Time will tell if these changes pan out in the way they did for games like Final Fantasy XIV, but at least Fallout 76 fans know that Bethesda, or at least Pete Hines, isn't giving up on things just yet.

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Eric Van Allen

News Editor

Eric is a writer and Texan. He's a former contributor to sites including Compete, Polygon, Waypoint, and the Washington Post. He loves competitive games, live music, and travel.

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