Bethesda Was Never Going to Give Up on Fallout 76

Bethesda Was Never Going to Give Up on Fallout 76

Pete Hines says it wasn't just about the brand, but pride.

Fallout 76 did not launch to much fanfare. A rough start was marred by bugs, issues, and oddly enough, canvas bags. In the months since, the team has been slowly rebuilding, adding much-sought features while a community sprung up to fill in the gaps.

In an interview with GamesIndustry, Bethesda's senior vice president of global marketing and communications Pete Hines says there was never any other choice than to keep going.

"It's just in our DNA," Hines told GamesIndustry. "I appreciate there might be folks who are tempted to throw up their hands and [call it quits], but that's just not how we're wired. We believed in it. The fact that it didn't go the way we expected and it had issues that maybe we should have foreseen and should have planned for doesn't mean we didn't believe in what the game was and could become."

Hines acknowledged that brand reputation was at stake as well. The idea that Fallout could, as a whole, be damaged by perception of 76 had "some amount to do with it." But he also says there was another driving force: studio pride.

"There is an element of pride," says Hines. "Not in a 'we don't quit and give up' way, but we need to show and prove that we are going to stick with it, and that we don't just hit some adversity and throw up our hands and go, 'Oh this is too hard, let's do something else.'"

And Fallout 76 has kept rolling on. At E3 2019, a new battle royale mode spearhead their envisioned revamp of the game, which is set to include NPCs and expand the game out even further. Consensus seems to be that Fallout 76 is on an uphill stretch, much different than the down-slope that Bethesda's own execs have acknowledged. Time will tell if these changes pan out in the way they did for games like Final Fantasy XIV, but at least Fallout 76 fans know that Bethesda, or at least Pete Hines, isn't giving up on things just yet.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Eric Van Allen

News Editor

Eric is a writer and Texan. He's a former contributor to sites including Compete, Polygon, Waypoint, and the Washington Post. He loves competitive games, live music, and travel.

In other news

Guild Wars 2 Comes to Steam As It Prepares For The End of Dragons

Eight years in, ArenaNet is bringing its MMO to Valve's storefront and preparing of its next expansion.

Bethesda’s Free Next-Gen Upgrades Begin With Doom Eternal and Elder Scrolls Online

Both titles will get spruced up for the Series X and PS5.

Phantasy Star Online 2 Is Coming to Steam Next Week With Cross-Play [Update]

A Steam store page shows a forthcoming Phantasy Star Online 2 release next month.

Blizzard Clarifies That WoW Isn't Coming to Consoles

WoW Shadowlands's rating for Xbox Series X is not that serious… X.

Need help?

Final Fantasy 14 Shadowbringers - Where to Unlock All the New Content

Now that you've pick up Shadowbringers, where do you go to unlock all the cool stuff?

Final Fantasy 14 Shadowbringers Jobs: How to Unlock Gunbreaker and Dancer

The new expansion is here and there's new jobs to enjoy!

Final Fantasy 14 Shadowbringers - Where to Find All the Aether Currents

If you're going to fly, you need to explore first.