Black Ops 4 Beats Out Red Dead Redemption 2 as Most Anticipated Game, According to Nielsen

Which game will reign the holidays?

The data analysts at Nielsen released their list of most anticipated games for the 2018 holiday season and the multiplatform game that holiday shoppers are most eager to get their hands on is none other than Treyarch's Call of Duty: Black Ops 4.

Black Ops 4 is consumers' most-anticipated multi-platform game with a Nielsen rating of 99. The score indicates that – based on several key measures like awareness, purchase interest, and other factors – anticipation for Black Ops 4 is higher than 99 percent of previous games on the same platforms during the same point in the pre-release cycle.

Trailing closely behind Black Ops 4 is Rockstar Games' Red Dead Redemption 2 with a score of 97. Rounding out the Top Five are EA's Battlefield 5 with a score of 94, Fallout 76 at 92, and finally Assassin's Creed: Odyssey at 91 (our review here).

Red Dead Redemption 2 is the other hot ticket this holiday.

As for platform-specific games many of those have already come out but are still hot commodities for the holidays. On PlayStation 4 the most-anticipated title is Insomniac's Spider-Man game with a score of 100. We already have a Spider-Man review if you want to check it out. On Xbox One the big get it seems is Forza Horizon 4 with a score of 84. And Two titles, Super Smash Bros. Ultimate and Super Mario Party, tied for most-anticipated on the Switch both with a score of 98. The two upcoming Pokemon games Let's Go, Pikachu! And Let's Go, Eevee! Also get notable mentions with a score of 86.

With the holiday season fast-approaching it's interesting to learn what shoppers and gift-givers have their eyes set on. Call of Duty: Black Ops 4 is such a strong and reliable brand that it probably makes an annual appearance under many a gift wrap. You can read our Call of Duty: Black Ops 4 guide to learn more about the upcoming annual release as well as the new modes coming to Black Ops.

Also consider checking out our Red Dead Redemption 2 guide if you're curious about Rockstar's highly-anticipated return to the wild west including previews, trailers, news, and more.

Tagged with News, Rockstar Games, Treyarch.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Read this next

No Downside to Releasing Red Dead Redemption 2 on PC, Take-Two CEO Says

Strauss Zelnick is taking a different approach to questions about Red Dead Redemption 2 on PC.

COD Blackout Tips - All the Essential Tips for Blackout

Black Ops 4's Blackout is the first battle royale mode in Call of Duty, and we've got a full beginner's guide for you right here.

Call of Duty 2019 Will Be Revealed Tomorrow

Tune in to see the future of Call of Duty.

"Today's Digital Entertainment Ecosystem Is an Online Gauntlet for Children"

THIS WEEK IN BUSINESS | A Republican senator's loot box and pay-to-win legislation has the support of Democrats and the industry shows itself in various states of preparation for the coming fight.

Report: Treyarch Takes Over Call of Duty 2020, Will Be Reworked Into A New Black Ops Game

It will reportedly be a Cold War-era game, with a single-player mode this time.

More News

New Areas Uncovered in The Legend of Zelda: Link's Awakening E3 Demo

Check out the Tal Tal Heights and more in a new Link's Awakening demo video.

Capcom Still Wants to Make New IP, Even as Established Franchises Find New Life

Capcom hasn't given up on new franchises, but older ones are doing better than ever.

Yakuza: Kenzan Could Be Suitable for a Kiwami-Style Remake, Producer Says

The never-before-localized Yakuza spinoff could make it to the west if remade.