Looks like Blizzard’s placing all their bets on Overwatch in the esports realm. Today, Blizzard announced their new Overwatch esports division, Major League Gaming. The division will be an in-house team responsible for all things related to Overwatch's esports programs, including the Overwatch League and recently announced Overwatch World Cup. Major League Gaming, originally acquired in 2015, will lend its live experience and events expertise to Blizzard (specifically, to Overwatch and Activision, and beyond). The division will retain the "MLG name," according to a press release.
Alternatively, Blizzard already has a separate esports division overseeing the likes of StarCraft II, Heroes of the Storm, Hearthstone, and World of Warcraft. The move to separate the already-existing division from Overwatch’s is likely a sign of where Blizzard’s priorities lie: in arguably one of the most popular multiplayer shooters in years.
Fresh off the new division news, Blizzard also unveiled Phase 3 of the Overwatch World Cup, which will eventually lead into a grand finale at BlizzCon later this year. The top 32 national teams have been split up into eight groups across four regions, where they will compete, and the two playoff winners per region will progress.