Blizzard presents the War Chest, a new "seasonal program" that unlocks a mountain of digital content, all while helping support the Starcraft 2 Esports prize pool at this year's 2017 Blizzcon.
When players purchase the War Chest, they will gain access to "cool digital content, including a comic, a full set of skins for each race and additional decals, sprays, and chat emoticons." Players can purchase a war chest for each corresponding race (Protoss, Zerg, Terran), or purchase a set for all three.
The initial purchase will unlock a unit skin and portrait, but the rest of the content has to be unlocked by playing online multiplayer or co-op games. The unlock actually works in an interesting way, with unlockables tied to phases. When the new phase begins, more content is up for grabs.
Unlock progress is applied retroactively. So if you unlock five rewards from the Zerg War Chest, you'll unlock five rewards if you purchase a new Protoss or Terran chest. Each chest is available for $10 USD or $25 USD for all three, and if you don't unlock all the items before the end of the program, you can purchase the individual content for full price.
What's most interesting to me about the War Chest is how Blizzard will put aside 25 percent of all War Chest sales towards StarCraft 2 esports at Blizzcon. "The first $200,000 will be added to the $500,000 BlizzCon 2017 prize pool with any surplus contributing to StarCraft 2 event production."
The first phase for the StarCraft 2 War Chest begins this Wednesday on July 19. Phase two begins on August 16 and phase three starts on September 13. War Chests will only be available until October 4, and the deadline to unlock all the contents in the chest will be November 4.