Capcom "Aggressively" Pursuing Mobile Again

Capcom "Aggressively" Pursuing Mobile Again

More mobile games and more licensing is the focus of Capcom's reorganized Mobile Business Division.

Capcom today announced that it has established a new Mobile Business Division to reorganize its current mobile game development. The purpose of the new division is to "aggressively" make new mobile titles using the company's existing brands. The company is also planning on expanding its licensed content in Asia.

Rockman Xover was the last new Mega Man game. For mobile.

This is not the first time that Capcom has bought into mobile significantly. Back in 2011, Capcom created Beeline Interactive, a subsidiary focused on making mobile titles. The idea at that time was to build upon the unexpected success of mobile games like Smurf's Village and Zombie Cafe. The intention was to keep Beeline and Capcom separate.

"The content and target markets of these overseas social games, distributed mainly by subsidiaries in Europe and North America, are very different from Capcom's conventional video game operations," Capcom said in a corporate statement at the time.

"As a result, the overseas social game business must be differentiated from the Capcom brand. Therefore, Capcom decided to create a second brand called "Beeline" for the development and distribution of social games on smartphones. Capcom believes that this brand will help better appeal to the desired target market and help maximize the earnings of the entire Capcom Group."

From Capcom's investor materials for the last quarter. Note, the numbers are going down.

Unfortunately, Beeline did not continue to see success. Mobile revenue at Capcom fell 40 percent year-over-year in fiscal year 2013, despite the launch of Monster Hunter Big Game Hunting Quest during the nine-month period. It fell again in the following year. Under the new plan, Beeline is being reintegrated into Capcom and Beeline Interactive Japan has been renamed to Capcom Mobile, Ltd.

It's clear that Capcom Mobile will be looking beyond just Japan into Asia as a growth area. A number of traditional Japanese game developers have seen success in creating premium mobile titles based on their existing IP. Square Enix is doing well with games like Final Fantasy Record Keeper, Final Fantasy Brave Exvius, Mobius Final Fantasy, Hitman Go, and Lara Croft Go. Nintendo just launched its first mobile title, Miitomo, in the United States yesterday. Capcom itself has seen rebranded mobile title Monster Hunter Explore reach over 3.5 million downloads since launch and the company is forecasting sales of 3.5 billion yen ($31.3 million) for this fiscal year.

Capcom is planning to release four mobile titles within the fiscal year ending on March 31, 2017. Those titles include Monster Hunter, Mega Man, and Sengoku Basara titles. Likely, Resident Evil/Biohazard is not far behind. So, I guess the only new Mega Man game we're getting is going to be for mobile platforms. Shame.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Mike Williams

Reviews Editor

M.H. Williams is new to the journalism game, but he's been a gamer since the NES first graced American shores. Third-person action-adventure games are his personal poison: Uncharted, Infamous, and Assassin's Creed just to name a few. If you see him around a convention, he's not hard to spot: Black guy, glasses, and a tie.

Related articles

Stardew Valley Just Got Beaches, Fish Tanks, Swimming Ducks, and a Whole Lot More

Nearly five years on, Eric "ConcernedApe" Barone just pushed what he says is Stardew's "biggest update yet."

Alien: Isolation Is Free on Epic and Just As Good as It Was in 2014

Get the motion tracker and don't go in the vents.

Shigeru Miyamoto Expresses Confidence in the Younger Generation of Nintendo

The legendary creator says the spirit will stay alive.

You may also like

Press Start to Continue

A look back on what we tried to accomplish at USgamer, and the work still to be done.

Mat's Farewell | The Truth Has Not Vanished Into Darkness

This isn't the real ending, is it? Can't be.

Eric's Farewell | Off to Find a New Challenger

It's time for us to move on, but we'll carry USG with us wherever we go.