Coronavirus Outbreak Has Led to a Demand Surge and Shortages of Ring Fit Adventure

Coronavirus Outbreak Has Led to a Demand Surge and Shortages of Ring Fit Adventure

Resellers are trying to push for a price five times higher than retail.

Nintendo's Switch fitness title Ring Fit Adventure isn't a perfect substitute for a gym membership or some outdoor cardio, but it's better than nothing if you need to stay indoors. In China, where millions are under quarantine in an attempt to stop the spread of the COVID-19 novel coronavirus, demand for Ring Fit has been on the rise.

With retailers facing shortages and resellers attempting to turn a profit on the situation, Ring Fit's price continues to rise in the region. In the US, the Ring Fit Adventure package containing the game, Ring Con peripheral, and leg strap retails for $79.99. On February 4, about a week after Chinese cities went into lockdown because of the outbreak, Abacus reported that sellers like Chinese e-commerce sites Taobao and were listing Ring Fit for around 1,200 Chinese yuan, or approximately $170.

The price hikes haven't stopped there. Yesterday, industry analyst Daniel Ahmad tweeted about the quarantine-induced demand and resellers' price-setting, pointing to a recent high of 1,999 yuan (about $250). Kotaku Australia reports that Australian EB Games stores are limiting purchases of Ring Fit Adventure after resellers depleted the chain's stock, and also reports Taobao listings at 1,500 yuan and above.

A quick survey of Taobao today shows the price has held at 1,500 yuan, but at the listed price is nearly double that: 2,800 yuan, just shy of $400. It's possible that no units have sold at this peak price—Ring Fit Adventure is also out of stock on the site at the time of publication.'s sold-out listing for Ring Fit Adventure. | Screenshot via Mathew Olson

Since its launch, the RPG-infused Wii Fit successor has been attracting interest beyond the plugged-in gaming audience and has already faced supply shortages in other regions. In its quarterly earnings results last month, Nintendo announced that Ring Fit Adventure sold over 2.17 million copies worldwide between its release last October and the end of 2019.

Ring Fit Adventure would already be a novel success story for Nintendo without the bizarre bump in interest brought on by the very serious coronavirus outbreak. Now, this turn of events will likely go down as one of the more bizarre effects that the coronavirus emergency has had on the gaming industry.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Mathew Olson


Mathew Olson is a writer formerly of Digg, where he blogged and reported about all things under the umbrella of internet culture (including games, of course). He lives in New York, grew up under rain clouds and the influence of numerous games studios in the Pacific Northwest, and will talk your ear off about Half-Life mods, Talking Heads or Twin Peaks if you let him.

In other news

The Second Player Goose in Untitled Goose Game Has a New Honk

There are also some subtle visual ways to tell the two naughty geese apart.

Minecraft Gets PlayStation VR Support Later This Month

In a free update for all current players.

And Now, a One-Woman Performance of Hamilton in Animal Crossing: New Horizons

And there's a chance you could attend a future performance!

Nintendo's Mario-Palooza Shows How the Pandemic Could Change Everything

THIS WEEK IN BUSINESS | There's no such thing as a slow news week when the industry is forced to question its most foundational assumptions.

Need help?

Little Friends Dogs and Cats Walks - Treasure, Statues, Misbehaviour

Taking your Dog out for a walk in Little Friends Dogs and Cats is one of the easiest ways to level them up. Here’s how treasure, marking, and Misbehaviour works.

Pokemon Let’s Go Pikachu and Eevee - Essential Tips, Complete Beginner’s Guide

Here's our guide to both Pokemon Let's Go Pikachu, and Pokemon Let's Go Eevee, including tips, how to make an excellent throw, how to transfer Pokemon, and more.

Luigi’s Mansion 3 Achievements: How to Check Your Achievements

You’ll earn Achievements while playing Luigi’s Mansion. Here’s a full list of them, and some info on how to check the ones you’ve completed so far.

Little Friends Dogs and Cats Tickets - How to Get More Blue and Pink Tickets

Some of the best items in Little Friends Dogs and Cats can only be bought using tickets. Here’s how to get them.