DeNA is Creating a New Pokemon Mobile Game, With Microtransactions Expected to be a Big Focus Once Again

DeNA is Creating a New Pokemon Mobile Game, With Microtransactions Expected to be a Big Focus Once Again

A second Pokemon title is coming to mobile.

Japanese mobile game company DeNA has announced that it is partnering with The Pokemon Company to release a new Pokemon mobile game. It's scheduled to come out sometime before March 2020.

DeNA didn't reveal much about its upcoming Pokemon mobile game other than it's scheduled to launch this fiscal year. Wall Street Journal's Takashi Mochizuki did share some details about the untitled Pokemon game's monetization, however.

"Nintendo is cautious against charging people too much as it's afraid of damaging the reputation of its characters. Therefore Nintendo smartphone games, which include work with DeNA, haven't resulted in the revenue the market expected," writes Mochizuki. "But Pokemon Co., which manages Pokemon games, doesn't share the philosophy with Nintendo," and is more willing to "charge people through various channels" in "smart ways."

The thought of an an even more monetized mobile Pokemon game is a scary thing considering how popular and prone to collection the series is. If DeNA's Pokemon mobile game will have more aggressive monetization than DeNA's Nintendo collaboration (which has come under fire for its own monetization practices), I shudder to think how it will look.

Still, there are existing Pokemon mobile games like Pokemon Shuffle, Pokemon Duel, Pokemon: Magikarp Jump, and of course, Pokemon Go. All feature some kind of monetization feature in some form or another, and there hasn't been too much fuss. So as long as the Pokemon Company continues its "smart" policies towards mobile monetization, things could be just fine with DeNA's upcoming Pokemon mobile title.

By now we've heard plenty of stories about mobile games and how aggressive monetization can lead to rampant spending. The mobile games industry even has a term for players who spend a disproportionate amount of money on their mobile games: Whales.

DeNA is Nintendo's mobile games partner having developed Super Mario Run, Animal Crossing: Pocket Camp, Fire Emblem Heroes, and the upcoming Mario Kart Tour as part of the partnership. Read our Pokemon Go guide for coverage on the other mobile Pokemon game.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

Read this next

Team Rocket's Leaders Have Arrived in Pokemon Go, And It's Gonna Get Messy

I would walk 500 miles to witness a Pokemon soap opera.

Pokemon Go is Finally Getting Online Matchmaking in 2020

You'll still have to walk to go online though.

Pokemon Go’s Upcoming Halloween Event Does Even More to Taunt Poor Mimikyu

Niantic heard you like Pikachu, so here's a Pikachu dressed as Mimikyu who's dressed as Pikachu.

Pokemon Go Players Will Soon Be Able to Nominate and Evaluate Their Local Stops With a New Tool

Niantic's Wayfarer looks to curate your local PokeStop offerings.

New Team Rocket Admins are Preparing to Make Trouble in Pokemon Go

Cliff is evil, but his goatee game is on point.

Pokemon Go Eevee - Evolving Eevee into Glaceon and Leafeon

Evolving Eevee in Pokemon Go. How to evolve your Pokemon GO Eevee into one of its five forms: Vaporeon, Flareon, Jolteon, Espeon, or Umbreon in 2019.

More News

Pokemon's Level Limits Won't Stop You From Collecting Shiny Pokemon

You'll encounter Pokemon you can't catch in the Wild Area, but don't fret about missing out on a shiny.

Pokemon Sword and Shield Axes the Global Trade System, but Fear Not, There's a Replacement

GTS is gone, but vendor trash Pokemon will still clog the digital realm.

Doom Designer John Romero Has Some Harsh Words for Looter Shooters

"The more weapons you throw in there, the more you're playing an inventory game."

More on Android

Pokemon Masters Roadmap Aims to Make the Game Actually Fun to Play

Pokemon Masters is about to use a Hyper Potion on its problems.

A Devolver Co-Founder Makes A Plea For Publishers To Rethink Predatory Microtransactions

THIS WEEK IN BUSINESS | Devolver Digital co-founder Mike Wilson likens addictive titles to crystal meth.

Team Rocket's Leaders Have Arrived in Pokemon Go, And It's Gonna Get Messy

I would walk 500 miles to witness a Pokemon soap opera.

Fortnite E.G.O. Outpost Locations - Where to Find All the Ego Fortnite Outposts

Here's where to find all the EGO Outpost locations in Fortnite Battle Royale.

Hearthstone Battlegrounds is Blizzard's Puzzling Reaction to Auto Chess

Its autobattling, but also very much Hearthstone.

Blizzard President Apologizes for Hearthstone Controversy, Doesn't Change Ruling

Brack apologized, but didn't change the company's stance despite protest.

Suspended Hearthstone Pro Blitzchung Signs With Esports Team

Chung "Blitzchung" Ng Wai, the player at the center of Blizzard's Hong Kong controversy, is now a player for Tempo Storm.

More Role Playing Games Games

Pokemon's Level Limits Won't Stop You From Collecting Shiny Pokemon

You'll encounter Pokemon you can't catch in the Wild Area, but don't fret about missing out on a shiny.

Pokemon Sword and Shield Review Impressions: Lovely and Warm, but Not a Next-Gen Pokemon Game

Game Freak prefers to make us cozy on the Switch instead of breaking barriers.

Pokemon Sword and Shield Axes the Global Trade System, but Fear Not, There's a Replacement

GTS is gone, but vendor trash Pokemon will still clog the digital realm.

How to Get Small Game Arrows in Red Dead Online

We go over how to get the smallest arrows as quickly as possible.