DeNA is Creating a New Pokemon Mobile Game, With Microtransactions Expected to be a Big Focus Once Again

DeNA is Creating a New Pokemon Mobile Game, With Microtransactions Expected to be a Big Focus Once Again

A second Pokemon title is coming to mobile.

Japanese mobile game company DeNA has announced that it is partnering with The Pokemon Company to release a new Pokemon mobile game. It's scheduled to come out sometime before March 2020.

DeNA didn't reveal much about its upcoming Pokemon mobile game other than it's scheduled to launch this fiscal year. Wall Street Journal's Takashi Mochizuki did share some details about the untitled Pokemon game's monetization, however.

"Nintendo is cautious against charging people too much as it's afraid of damaging the reputation of its characters. Therefore Nintendo smartphone games, which include work with DeNA, haven't resulted in the revenue the market expected," writes Mochizuki. "But Pokemon Co., which manages Pokemon games, doesn't share the philosophy with Nintendo," and is more willing to "charge people through various channels" in "smart ways."

The thought of an an even more monetized mobile Pokemon game is a scary thing considering how popular and prone to collection the series is. If DeNA's Pokemon mobile game will have more aggressive monetization than DeNA's Nintendo collaboration (which has come under fire for its own monetization practices), I shudder to think how it will look.

Still, there are existing Pokemon mobile games like Pokemon Shuffle, Pokemon Duel, Pokemon: Magikarp Jump, and of course, Pokemon Go. All feature some kind of monetization feature in some form or another, and there hasn't been too much fuss. So as long as the Pokemon Company continues its "smart" policies towards mobile monetization, things could be just fine with DeNA's upcoming Pokemon mobile title.

By now we've heard plenty of stories about mobile games and how aggressive monetization can lead to rampant spending. The mobile games industry even has a term for players who spend a disproportionate amount of money on their mobile games: Whales.

DeNA is Nintendo's mobile games partner having developed Super Mario Run, Animal Crossing: Pocket Camp, Fire Emblem Heroes, and the upcoming Mario Kart Tour as part of the partnership. Read our Pokemon Go guide for coverage on the other mobile Pokemon game.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

Read this next

Pokemon Go Gen 5 List: Gen 5 Release Date, Unova Region Detailed

Here are all of the Pokemon that will make their way to Pokemon Go as part of the Gen 5 update.

Pokemon Go Jump Start Research Guide

There’s some brand new Special Research to take on in Pokemon Go. Here’s what you need to know about the Pokemon Go Jump Start Research.

Pokemon Go September 2019 Community Day

Here’s what you’ll begetting up to for the Pokemon Go September Community Day.

Pokemon Go Catches One Billion Downloads

Three years since its debut, Pokemon Go endures like a Metapod that's used "Harden" 100 times.

More News

Apple Arcade Springs Soft Launch on Developers, Some Games May Not Be Final Versions

Some iOS 13 beta participants can play games that don't even have official release dates yet.

George Miller Once Called Death Stranding "Mathematically Correct," Hideo Kojima Says

The Fury Road director seems to like what Kojima's going for.

More on Android

Mega Man’s New Mobile Game is a Partnership with a Pop Band

The short, free game serves as a playable music video for a song by Team Shachi.

Final Fantasy Crystal Chronicles' Remaster is Hitting Early Next Year

You'll be able to ditch those GBA-to-GameCube link cables early next year.

Fortnite Bat Statue, Way Above-Ground Pool, Seat for Giants Locations

Here's how to find the bat statue, above-ground pool, and the seat for giants in Fortnite Battle Royale.

Pokemon Masters Best Pokemon: Best Support, Strike and Tech Pokemon

Here’s our picks for the best Pokemon in Pokemon Masters.

More Role Playing Games Games

Starting Screen | Games are Running Worse Than Ever on the Base PS4 and Xbox One. Is There a Solution?

Owners of the base consoles are increasingly saddled with long load times when playing games like Borderlands 3.

Thinbloods and the Politics of Living Forever: An Interview with Bloodlines 2 Writer Cara Ellison

We talked love, loss, and lots of blood with one of Bloodlines 2's writers.

The First Three Dragon Quests Finally Leave Their Mobile Prison For Switch

Erdrick's violent kids are about to run rampant on your Switch.