DeNA is Creating a New Pokemon Mobile Game, With Microtransactions Expected to be a Big Focus Once Again

DeNA is Creating a New Pokemon Mobile Game, With Microtransactions Expected to be a Big Focus Once Again

A second Pokemon title is coming to mobile.

Japanese mobile game company DeNA has announced that it is partnering with The Pokemon Company to release a new Pokemon mobile game. It's scheduled to come out sometime before March 2020.

DeNA didn't reveal much about its upcoming Pokemon mobile game other than it's scheduled to launch this fiscal year. Wall Street Journal's Takashi Mochizuki did share some details about the untitled Pokemon game's monetization, however.

"Nintendo is cautious against charging people too much as it's afraid of damaging the reputation of its characters. Therefore Nintendo smartphone games, which include work with DeNA, haven't resulted in the revenue the market expected," writes Mochizuki. "But Pokemon Co., which manages Pokemon games, doesn't share the philosophy with Nintendo," and is more willing to "charge people through various channels" in "smart ways."

The thought of an an even more monetized mobile Pokemon game is a scary thing considering how popular and prone to collection the series is. If DeNA's Pokemon mobile game will have more aggressive monetization than DeNA's Nintendo collaboration (which has come under fire for its own monetization practices), I shudder to think how it will look.

Still, there are existing Pokemon mobile games like Pokemon Shuffle, Pokemon Duel, Pokemon: Magikarp Jump, and of course, Pokemon Go. All feature some kind of monetization feature in some form or another, and there hasn't been too much fuss. So as long as the Pokemon Company continues its "smart" policies towards mobile monetization, things could be just fine with DeNA's upcoming Pokemon mobile title.

By now we've heard plenty of stories about mobile games and how aggressive monetization can lead to rampant spending. The mobile games industry even has a term for players who spend a disproportionate amount of money on their mobile games: Whales.

DeNA is Nintendo's mobile games partner having developed Super Mario Run, Animal Crossing: Pocket Camp, Fire Emblem Heroes, and the upcoming Mario Kart Tour as part of the partnership. Read our Pokemon Go guide for coverage on the other mobile Pokemon game.

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

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