The ESA, the organizing body behind the annual E3 gaming conference, wants to change its look heading into 2020. From what it says, this means new programming, show floor experiences, and some tighter security.
In an statement published today, looking at the year ahead and what changes might come for E3 2020. As reported by GameDailyBiz last year, it sounds like some of these new ideas are looking into more experiential, communal activities than the traditional show it's been for years. The ESA has teamed up with iam8bit to "reinvigorate the show and, frankly, shake things up."
"We will be showcasing E3 to the world through new streaming and digital programming while creating gatherings on the show floor that let people do what they love the most... play and celebrate games," the statement reads. It advertises surprises guests, stage experiences, insiders, and "experiential zones that delight the senses."
The ESA also responded to the events of last summer, when a website vulnerability led to the leak of over 2000 journalists' personal information. It was an event that, as the ESA puts it, "received a lot of attention this past summer."
The company now says it has enhanced and layered security measures, that personally identifiable information will no longer be stored on the E3 site, and that it's changed its registration practices. The ESA says earning back trust and support is a top priority, though it didn't apologize to those affected.
Events like the information leak and a second year without Sony on the floor have put E3's status into question. Sony says it won't be attending E3 2020-the last E3 before it launches the PlayStation 5. "We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year," a spokesperson told GamesIndustry.biz.