EA Acquires Bungie Founder's Mobile Game Studio

Alex Seropian's Industrial Toys is now a part of the Electronic Arts family.

News by Mike Williams, .

Electronic Arts announced today that it has acquired Industrial Toys, the Pasadena, California-based studio behind the mobile title Midnight Star. Industrial Toys was founded by Alex Seropian, former CEO and co-founder of Bungie. The studio is a small operation, with its 14 employees now joining EA Worldwide Studios.

Midnight Star. So, a lot like Halo then?

"Creating breakthrough games takes passionate developers and incredible creativity, and each time we've worked with the Industrial Toys team, we've been inspired by their unique approach," said Samantha Ryan, SVP and Group GM in EA's Worldwide Studios group. "We're thrilled to have them join our studio organization, pursue new ideas together and bring amazing new games to our players."

Seropian founded Bungie with fellow University of Chicago student Jason Jones back in 1991, going on to develop and publish games like Operation Desert Storm, Minotaur: The Labyrinths of Crete, Pathways Into Darkness, and Marathon. He left Bungie in 2002 after the launch of Halo: Combat Evolved.

From there, Seropian founded another studio called Wideload Games. That studio was acquired by Disney Interactive in in 2009 with Seropian becoming the head of Disney Interactive Studios. He left the company in 2012 to start up Industrial Toys, with a focus on developing mobile games. Thus, he returns to the studio system to work on new projects for Electronic Arts.

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  • Avatar for nimzy #1 nimzy 4 months ago
    Just when he thought he was out, EA pulls him right back in. Anthem-related acquisition?
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