Last year at Electronic Entertainment Expo (E3) 2016, publisher Electronic Arts left behind the showfloor in the Los Angeles Convention Center for an event nearby. EA Play was adjacent to E3, but not actually a part of E3. EA let press into the event, but the separate venue also allowed the company to invite fans in for the first time.
Electronic Arts has confirmed that EA Play is happening again this year. From June 10-12, the event will take place at the Hollywood Palladium, which is somewhat farther from E3 than last year.
"Whether in person or online, EA Play 2017 will connect fans around the world to EA's biggest new games through live broadcasts, community content, competitions and more," said the company in a press release. "Those that can attend in Hollywood will experience hands-on gameplay, live entertainment and much more. For anyone joining digitally around the world, EA Play will feature livestreams, deeper looks into EA's upcoming games and experiences, and content from some of the best creators in the community. For players, content creators, media, industry partners and more, EA Play 2017 will deliver a network of experiences to celebrate a world of play."
"EA Play was such a powerful platform for us last year to connect with our player community. We learned a ton, and we wanted to build on everything we loved about last year's event to make EA Play 2017 even better," EA corporate communications VP John Reseburg told gamesIndustry.biz.
"So after an extensive search, we've selected the Hollywood Palladium as a place where we can bring our vision of creativity, content and storytelling to life, and build an even more powerful experience to connect with players, community leaders, media and partners."