EA announced that it's returning to LA this year for EA Play, the company's own video game event to coincide with E3. While you can expect to see what EA has planned for the coming year, one thing you won't see is a press conference.
EA announced that EA Play will be returning for its fourth year in 2019. But unlike previous years, EA will not be hosting a press conference. Instead, EA will be showcasing videos and gameplay in a livestreamed kickoff event on June 7, 2019. The streams will include more gameplay and "insights from the teams making the games."
From June 8 to June 9, the EA Play Fanfest will be open for free to all attendees who want hands-on time with whatever games EA has to offer this year. Meanwhile, content creators will be streaming EA content all weekend on Twitch. No word on what EA will be showing off this year, though we know EA is working on several new Star Wars games from Respawn and EA Vancouver, a new Titanfall experience, and ongoing development on Apex Legends and Anthem.
The news was met with some mixed responses. While EA's press conferences these past couple of years have admittedly been a bit week, the company's decision marks yet another turn for E3 from a primarily industry event, to a fan-driven one as predicted by Sony's Shawn Layden.
EA is the second major publisher to opt-out of hosting a press conference at E3 this year following the news that PlayStation is skipping the show entirely. Other studios that usually host E3 press conferences include Microsoft, Ubisoft, Square Enix, and Devolver Digital.
Devolver confirmed today in a tweet that it will be hosting another (presumably wild) press conference this year, while Microsoft boss Phil Spencer says Xbox is "going big" this E3. Nintendo also confirmed it will be attending, though the company has opted out of holding press conferences in favor of Nintendo Directs these past couple years.
One thing's for sure, E3 as an event is slowly but surely changing from the kind of event it was even just a couple of years ago.