EA Says Not Having Battle Royale Hurt Battlefield 5's Sales

EA Says Not Having Battle Royale Hurt Battlefield 5's Sales

EA also cites a competitive holiday release window.

EA held a financial briefing of its Q3 fiscal year today and shared some bad news about Battlefield 5 and how it didn't meet sales expectations. EA cites several reasons as to why, including a competitive launch month and the lack of a battle royale mode.

In a breakdown to investors, EA COO and CFO Blake Jorgensen explained that the company's decision to delay Battlefield 5 ended up putting the title in a more competitive release window. The result was that Battlefield 5 fared less well than expected.

Furthermore, Jorgensen says EA's decision to spend the extra development time prioritizing single-player content over battle royale also hurt the game at launch. The result has been a slow adoption rate and lower sales. Battlefield 5 only sold 7.3 million units in the past quarter, which is a million less than expected. EA CEO Andrew Wilson told investors that EA, "made some decision on launch timing and key features of this game that we felt would improve the quality of the experience."

"Unfortunately, the later release date meant the game launched deeper into a competitive holiday window where many heavy price discounting was a big factor. In addition, we also made the decision to prioritize other features, including a single-player experience, at launch over a multiplayer mode."

Wilson cited battle royale modes as being particularly popular for shooters, and the lack of such mode in Battlefield 5 slowed momentum for the title. Wilson says EA is with Battlefield 5 for the long haul, citing Battlefield 1's four million monthly active users, five years after launch.

EA DICE is readying Battlefield 5's battle royale mode, Firestorm, for some time in Spring as part of the free seasonal content updates. You can check out our Battlefield 5 guide for everything we know about the upcoming mode.

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

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