Epic is Suing the Terrible Unofficial Fortnite Live Festival

Epic is Suing the Terrible Unofficial Fortnite Live Festival

The unofficial Fortnite festival is tarnishing the brand.

An unofficial Fortnite fan event in Norwich, England was so bad that Epic Games is suing the event organizers for using Fortnite's name and imagery without permission.

Over the weekend, event organizers at Exciting Events held an unofficial Fortnite event, complete with a small rock-climbing wall, paid kiosks where attendees could play Fortnite, and something called a "cave experience" that was just a small hallway covered by a tarp. Tickets started at £12 (~$15 USD) and went as high as £20 (~$25 USD) for premium access.

The event was a disaster, with The Guardian reporting long lines in cold weather, shoddy attractions, and an overall lack of Fortnite aside from the Fortnite stations and the prominent use of Fortnite in the branding. Refunds were available through Facebook for attendees stuck in lines, but that page has since been taken down.

Epic Games is now taking legal action according to its statement on the event. "The quality of our player experience is incredibly important to us, whether it's inside the game or at official public events like last year's Fortnite Pro-Am.

"Epic Games was not in any way associated with the event that took place in Norwich and we've issued a claim against the organizers in the High Court of London."

In response, Exciting Events was forced to shut down two future Fortnite Live events and company owner Shaun Lord said the company has been forced to cease all trading activities immediately. According to Eurogamer, the company's assets will be turned to cash and funds will be distributed among creditors, including for anyone who managed to successfully request a refund.

Epic Games no doubt wants to protect the integrity of its brand, which could be harmed by imitators putting on unofficial events like Fortnite Live. Epic surely wants fans to go to officially sanctioned events like its PAX mini golf course where Epic can manage the quality of the show and protect its IP at the same time.

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

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