Epic Launches New Game Store Aimed Directly at Taking on Steam

Epic Launches New Game Store Aimed Directly at Taking on Steam

As Steam makes things difficult for independent developers, Epic Games welcomes them.

Over the past few days, Valve's Steam store has been looking quite unfriendly to the independent developer. First, there was the news about new revenue split rules, which change the revenue cut percentages once a game sells above certain thresholds. Many smaller devs contend this is aimed purely at major publishers. The second problem was a bug in Steam's visibility algorithm. First reported by Jake Birkett of Grey Alien Games, the bug saw many indie launches not appearing on the Steam storefront or discovery queues during the October sale.

It's into these tumultuous waters that Epic Games is attempting to offer a lighthouse for developers. The company today announced the Epic Games Store, a new digital storefront for game releases. The Epic Games Store is planning to launch on PC and Mac with a "hand-curated set of games", but will be expanding with more titles in 2019.

"For the past five years, we've been building tools enabling Epic to bring our games directly to players. We built the Epic Games launcher on PC and Mac featuring Fortnite and Unreal Engine; we built a worldwide digital commerce ecosystem supporting dozens of payment methods; and we gained great economies of scale thanks to Fortnite's growth. As developers ourselves, we wanted two things: a store with fair economics, and a direct relationship with players. And we've heard that many of you want this too!" said Epic Games in its announcement post.

The key selling point of the Epic Games Store is the revenue split. Developers receive 88 percent of the revenue, while Epic Games takes 12 percent. There are no tiers, and the split remains the same whether you're developing with Unreal Engine or Unity. (Currently, Epic Games takes a cut of some Unreal Engine-developed games on Valve's platform.)

Epic will also be expanding its Fortnite Support-A-Creator program to the Epic Games Store. The program allows YouTubers, Twitch streamers, and others to receive a share of the revenue when players buy games based on their content. Epic will be covering the first 5 percent of creator revenue-sharing for the first 24 months.

Players who purchase games on the Epic Games Store will automatically be subscribed to those games' newsfeeds, so developers can reach out directly to their audience. In addition, game pages are developer-controlled, with no marketing pointing to other titles. Already, developers are starting to comment on Epic's store offering.

Epic Games is announcing more details at The Game Awards on Thursday, December 6, 2018.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Mike Williams

Reviews Editor

M.H. Williams is new to the journalism game, but he's been a gamer since the NES first graced American shores. Third-person action-adventure games are his personal poison: Uncharted, Infamous, and Assassin's Creed just to name a few. If you see him around a convention, he's not hard to spot: Black guy, glasses, and a tie.

Related articles

Obsidian's Small-Scale Survival Game Grounded Hits Early Access in July

An itsy-bitsy survival game from Obsidian arrives this summer.

Sony Unveils "DualSense," the PS5's Next-Gen Controller

The newest PlayStation controller will have haptic feedback and adaptive triggers.

Borderlands 3 Is Letting You Solve In-Game Puzzles to Help Real-Life Scientists

Support a good cause, and get some loot in the process.

Respawn Explains Why Apex Legends Isn't Likely to Get Solos

A trial run last year produced "unhealthy data" in terms of keeping new players engaged.

You may also like

What The DualSense Controller Teaches Us About PS5

We got our first glimpse at the DualShock 4's successor today. Here's what we can infer about the PS5 based on this new info.

A Perfect Build-up Makes Final Fantasy 7 Remake's Airbuster Fight Something Special

An early boss fight that shows how Square Enix isn't playing it safe with this remake.

Disaster Report 4: Summer Memories Review: A Disaster of Its Own Making

Disaster Report returns to the West, only now it's without what made the oddball series special in the first place.

The Lego Mario Starter Set Will Cost the Same as a Full Price Mario Game

Lego ain't cheap, and getting your plastic plumber will set you back $60.