Several game companies have been hosting various charity campaigns for ongoing relief efforts in Australia, where bushfires have rapidly spread across the country. EVE Online players are the most recent to raise money for these efforts, and through auctions and special in-game events, they've raised over $100,000 for relief efforts.
Plex for Good got underway on Jan. 15, 2020, as players started donating their Plex towards the charity fund. Plex is an in-game currency of sorts in EVE Online that can also be counted in real-world cash. It's usually a means of getting more game time, rather than paying for EVE's subscription cost, but it's also another way of measuring wealth alongside Isk.
When the campaign concluded on Jan. 26, it had accrued $107,454 for the Red Cross. A lot of the help came from one player, Kelon Darklight, who sold off an extremely rare ship he won at the Fanfest championships in 2016. It auctioned for 1,001,001 Plex, all of which he donated to the charity fund; the donation accounted for over a third of all Plex raised during the campaign.
Others hosted charity streams or participated in special events in-game to help raise money for the fires and ongoing relief efforts in Australia. Everyone who donated a minimum of 100 Plex to the drive will receive a special in-game shirt for their avatar, as a thank you from developer CCP.
Other game companies have been making similar efforts to raise money, including a special Humble Bundle and Call of Duty: Modern Warfare players recently raised an astonishing $1.6 million for relief efforts.