Epic Turns Apple Dispute Into a Fortnite Event With the #FreeFortnite Cup

Epic Turns Apple Dispute Into a Fortnite Event With the #FreeFortnite Cup

The event debuts this Sunday, on August 23.

Epic Games really are doing all they can to capitalize on the momentum of taking on Apple's dominance of the iOS market. As if an advert parodying Apple's 1984 advert wasn't already enough to weaponize an entire fanbase, Epic Games is putting on an in-game event around the #FreeFortnite campaign.

The #FreeFortnite Cup is taking place in Fortnite this coming Sunday, on August 23. The event will last for one day and one day only, but will give players the opportunity to earn an in-game Tart Tycoon Outfit, as well as a real life #FreeFortnite hat.

The #FreeFortnite hat. | Epic Games

You might recognise the Tart Tycoon outfit from the recent #FreeFortnite video that played in-game earlier this month, after Apple removed Fortnite from the App Store. This was all in response to Epic Games providing Fortnite players on mobile the opportunity to buy V-Bucks from them directly for less money, circumventing Apple and Google's 30% transaction fee.

After Apple removed Fortnite from the App Store, Epic launched a lawsuit against Apple and debuted the Free Fortnite campaign, wanting to potentially establish its own App Store on the platform. Google followed suit shortly after this, also removing Fortnite from the Google Play Store for similar reasons. This drew a second lawsuit from Epic Games.

The process rolls on, with today's post from Epic Games lamenting the "final days of the Fortnite community's ability to play together." Due to Apple blocking updates for Fortnite on iOS devices, existing copies of the game on iOS will be "left behind" in Fortnite Chapter 2: Season 3, when the subsequent Season 4 launches later this month on August 27.

And I'm quite sick of it all. Yes, Epic does have legitimate grievances against Apple for their control of the iOS market, and if Epic was to win its lawsuit against Apple, thousands of developers might have easier access to iOS devices if they no longer have to play by Apple's rules.

But the way they're going about it is entirely reprehensible. Epic pitting itself as the last hope of freedom in their 1984 parody video in an attempt to make people back one corporation over the other is tired, and attempting to weaponize an entire fanbase (full of minors, mind you) in an online campaign is irresponsible at best and somewhat grotesque at worst. I've been an avid Fortnite player for years, but you can firmly count me out of this event and campaign.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Hirun Cryer

Staff Writer

Hirun Cryer is by far the most juvenile member of USgamer. He's so juvenile, that this is his first full-time job in the industry, unlike literally every other person featured on this page. He's written for The Guardian, Paste Magazine, and Kotaku, and he likes waking up when the sun rises and roaming the nearby woods with the bears and the wolves.

In other news

Monster Hunter: Rise is a Switch Exclusive Launching in March 2021

The next entry in the series returns to its Nintendo roots.

Godfall Is a Day One Launch Title for the PS5

Gearbox's new looter-slasher launches on November 12.

Devil May Cry 5 Special Edition Coming to PS5 on Day One

And it looks like Vergil has new playable segments.

Ghostrunner Slides, Dashes, and Leaps Toward an October Launch

The very speedrun-friendly first-person action title is just a few weeks from launch.

Need help?

Apex Legends Vaults - Where to Find the Vaults and How to Open Them

Need to know how to find a Vault Key in Apex Legends to open one of the three vaults? We've got you covered.

Gears 5 Collectibles - How to Find All Collectible Locations

Here's our guide to the Gears 5 collectible locations, including Act 1, Act 2, Act 3, and Act 4 collectibles.

Devil May Cry 5 Devil Breakers - Devil Breaker Arm Abilities in Devil May Cry 5

Here's our complete breakdown of every Devil Breaker arm ability for Nero in Devil May Cry 5.

Sekiro Tips - How to Beat Every Boss and Survive in Sekiro Shadows Die Twice

This is our complete beginner's guide to surviving Sekiro: Shadows Die Twice, including a list of essential tips and tricks.