Fortnite's New Crew Subscription Aims to Turn Regular Players Into Regular Customers

Fortnite's New Crew Subscription Aims to Turn Regular Players Into Regular Customers

With many still banking V-Bucks from one Battle Pass to buy the next, Epic’s adding a new subscription to entice players.

By just about every conceivable metric, Fortnite is still a huge game and a formidable free-to-play revenue juggernaut. That said, Epic's about to see if it can get a bit more out of Fortnite's most dedicated players—or, if not strictly more in terms of cash, at least a more regular cadence of spending.

Enter "Fortnite Crew," a new subscription plan offered for $11.99 each month. Signing up for Crew grants players one non-exclusive perk that's pretty much a no-brainer: so long as you're subscribed, you'll have access to that Season's current Battle Pass and all its unlockable benefits. With 1,000 V-Bucks priced at $9.99 USD and regular Battle Pass access costing 950 V-Bucks, building Crew around the Battle Pass alone wouldn't be a winning bundle.

So, in terms of exclusive benefits, Crew grants subscribers 1,000 V-Bucks and an exclusive outfit bundle (an outfit, style, pickaxe, and backbling) each month. The very first month of Fortnite Crew, which launches on Dec. 2, will include an original character named Galaxia who shares some clear cosmic vibes with Marvel's Galactus, who'll be featured in Fortnite's next season-ending event on Dec. 1.

The premium track of Fortnite's Battle Pass for each season still doles out enough V-Bucks to make getting the next Battle Pass effectively free, which might be a big part of why Epic is rolling out Crew. For regular Fortnite players who keep saving up and cashing in their V-Bucks on the next Battle Pass while being cautious about buying much else in the store, a monthly deal might be the missing appeal. Without having to keep an eye on the in-game store for deals and desirable skins, spending just a few dollars more than they would on 1,000 V-Bucks gets them that much currency plus the Battle Pass and exclusive perks.

Of course, the appeal is broader than that. For users who regularly re-up on V-Bucks and try to collect every skin under the sun, now there'll be a subscription they have to opt into in order to maintain a full collection.

Chances are good that this'll be a winning offer for Fortnite considering the amount of premium content Epic churns out for the game, but a similar subscription plan might not go over as well in other battle royales and free-to-play titles. While Battle Passes and seasonal content effectively fill the role of a subscription for many titles, it might be harder to cobble together a compelling offer of monthly goodies for games that update on a more relaxed pace, like Apex Legends or Destiny 2. If Crew proves to be a big hit, though, don't be shocked to see other titles tack on similar plans.

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Mathew Olson

Reporter

Mathew Olson is a writer formerly of Digg, where he blogged and reported about all things under the umbrella of internet culture (including games, of course). He lives in New York, grew up under rain clouds and the influence of numerous games studios in the Pacific Northwest, and will talk your ear off about Half-Life mods, Talking Heads or Twin Peaks if you let him.

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