Gabe Newell's Likeness is Selling Underwear in China

Gabe Newell's Likeness is Selling Underwear in China

Is Gabe hiding something?

Gabe Newell's likeness is still being used to sell pairs of underwear in China, and we have no idea why. Seriously, if anyone has the answer, we'd love to hear it.

Reddit user u/ChggnNggts published a photo of a chance encounter with China's "Long Dian" underwear, or LongD for short. On the packaging you can clearly see Valve founder Gabe Newell's face photoshopped onto a model's body. You can even find the photo they used at the top of the results after typing "Gabe Newell" into Google's image search bar.

Looking good. | Reddit, ChggnNggts

Kotaku reports that this isn't even the first time this underwear packaging with Newell's face has been spotted in China. According to them, the Long Dian boxer briefs went on sale in 2015 and has been consistently using Newell's face for marketing reasons.

Considering how long Long Dian has been selling its briefs with Newell's face on them there are three conclusions. 1.) Gabe Newell doesn't know, which feels unlikely considering stories of the briefs are the first thing that pop up if you Google search his name. 2.) Gabe Newell can't stop Long Dian and considering the difficulties of enforcing copyright laws in China could be a good reason. Or 3.) Newell secretly approves of being used as an underwear model in China, which is fair I guess.

Who knows why Newell's likeness is being used to sell underwear in China, but the only conclusion I can reach is that it must be working? Why it's working is another question entirely.

Thanks, PCGamesN

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

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