Gucci Partnered with Sega for Baffling $1,400 Shoes

Gucci Partnered with Sega for Baffling $1,400 Shoes

No way you can run as fast as Sonic in these bejeweled boats.

I'm a woman, which means I'm supposed to be interested in shoes and clothes. At least, that's what every smug, chuckling Boomer comedian tells me. I'm not the least bit interested in either, so, y'know, sorry about shattering your expectations, comedians. All I know about Gucci is they do fashion, and boy, did Gucci ever do a fashion with its jewel-covered Sega running shoes.

The shoes are available in an array of colors, but the design's most distinct feature are the gem-dotted straps that wind around each kick. To quote Snobette's breakdown of the accessory, "Subtly is everything this shoe doesn't stand for."

You ever see the clothing equivalent of the "Hmmm" emoji? Now you have.

The tongue of each shoe is embroidered with the word "Gucci" in the Sega font. Now that sing-song chant is in your head, isn't it? "Gu-cci~!" Welcome to the club.

If these chunky Sega-shoes are in your sights, they can be yours in early July. Just be prepared to cough up a not-small amount of $1,400 USD. According to Snobette (which has a much better handle on this sort of topic than I do), the price tag for Gucci and Sega's feet-babies shatter the previous record held by Louis Vuitton's (frankly much better-looking) $1,090 USD ArchLight Sneaker.

See, when I was little, the coolest Sega shoes were the Sonic runners your mom let you buy at the department store for $20. Kids these days…

And we'd get McDonalds after shopping too.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Nadia Oxford

Staff Writer

Nadia has been writing about games for so long, only the wind and the rain (or the digital facsimiles thereof) remember her true name. She's written for Nerve, About.com, Gamepro, IGN, 1UP, PlayStation Official Magazine, and other sites and magazines that sling words about video games. She co-hosts the Axe of the Blood God podcast, where she mostly screams about Dragon Quest.

Related articles

Stardew Valley Just Got Beaches, Fish Tanks, Swimming Ducks, and a Whole Lot More

Nearly five years on, Eric "ConcernedApe" Barone just pushed what he says is Stardew's "biggest update yet."

Alien: Isolation Is Free on Epic and Just As Good as It Was in 2014

Get the motion tracker and don't go in the vents.

Shigeru Miyamoto Expresses Confidence in the Younger Generation of Nintendo

The legendary creator says the spirit will stay alive.

You may also like

Press Start to Continue

A look back on what we tried to accomplish at USgamer, and the work still to be done.

Mat's Farewell | The Truth Has Not Vanished Into Darkness

This isn't the real ending, is it? Can't be.

Eric's Farewell | Off to Find a New Challenger

It's time for us to move on, but we'll carry USG with us wherever we go.