Id Software Trolls Walmart Canada Over Rage 2 "Leak"

Id Software Trolls Walmart Canada Over Rage 2 "Leak"

Turning crisis into opportunity.

Earlier today a Walmart Canada page for upcoming video game releases seemingly leaked a whole bunch of games not yet announced. While the full list of leaked games is suspect (we'll get into it later) one title supposedly coming out is Rage 2. Well, id Software, or whoever is running the official Rage Twitter account decided to turn this potential massive leak into a trolling opportunity.

Currently, the official Rage Twitter account has but a single Tweet, and it's a critical breakdown of Walmart Canada's video game leak. Using a screenshot of the Rage 2 Walmart Canada page, @Rage tears into Walmart's bland placeholder page for the game.

Citing incorrect keyart, wrong fonts, missing age rating all written in a neon pink, @Rage even slaps on the Anarchy symbol used in the first game.

Now whether this confirms the Walmart leaks or not is still under question. There were a lot of games in that Walmart leak including known games like The Division 2 and Final Fantasy VII Remake. There were also heavily rumored games like a new Splinter Cell, Borderlands 3, and left-field titles like Forza Horizons 5 and Rage 2.

Retailers typically cover their bases with listings such as these, even for games that don't exist. GameStop for example had a retail listing for Bully 2 even though that proved to be a whole lot of nothing at the time.

But good for id Software for turning a trending video game news story into a fun viral opportunity. And if Rage 2 does appear at E3, then it doubles as a good marketing stunt.

For more on E3 2018 check out our E3 2018 guide with all the latest schedules and press event details. Also check in with USgamer as we head to the show once again this year.

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

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