IGN Outlines How its Editorial Department Will Cover Humble Bundle Services [Update]

IGN Outlines How its Editorial Department Will Cover Humble Bundle Services [Update]

Update with statement from IGN's co-founder and CCO.

Update:USGamer has now received a new statement from IGN co-founder and Chief Content Officer Peer Schneider that clarifies IGN's Mitch Galbraith's earlier statement. Schneider writes,

To get more specific, we're going to use a two-pronged approach to ensuring editorial integrity when it comes to Humble Bundle. First, we will keep a rigid separation between IGN's editorial team and the Humble Bundle team. Second, we will provide full disclosure whenever IGN creates content about a game, bundle, or subscription created by or funded by Humble Bundle. This is the same effective approach we already use when IGN creates content about the products sold by our advertisers and commerce partners.

We've updated the rest of the story to reflect Schneider's new statement.

Today, Humble Bundle announced its acquisition by media company IGN. In our coverage of the news we raised some questions regarding the potential implications this deal has on IGN and Humble's business relationship since IGN has covered games published by Humble. IGN has now issued a follow-up statement regarding its editorial plans for Humble.

In a statement to USGamer from IGN, Executive Vice President and General Manager Mitch Galbraith says, "Editorial integrity is something we take very seriously at IGN, and I am confident that we will strike the right balance when it comes to our coverage of Humble Bundle and the games they sell. Our readers and customers have always come first - and that won't change."

Galbraith's statement didn't actually outline any safeguards on IGN's editorial department when it comes to Humble Bundle's video game offerings but a later statement from IGN co-founder Peer Schneider outlined the company's "two-pronged approach." Schneider reaffirmed IGN and Humble's commitment to keep Humble's business operations separate IGN's editorial team. IGN will also disclose whenever IGN produces content about any of Humble's services including games, bundles, or subscriptions "created by or funded by Humble Bundle."

It's still too early to see how this new relationship looks in practice. IGN and Humble Bundle can maintain a separate working relationship, but it remains to be seen how consumers will respond to the working relationship moving forward.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

Read this next

Half-Life 2 Celebrates its 15th Anniversary Today. Here's Why its Rushed Ending is Now its Biggest Strength

It had an annoying cliffhanger, no doubt. Then, Valve made things worse.

What's Your Favorite Pokemon Generation?

COMMUNITY QUESTION | Red and Blue? Ruby and Sapphire? We want to know that generation of Pokemon speaks to you the most.

"The Biggest Concern with Stadia is That It Might Not Exist"

THIS WEEK IN BUSINESS | As Google streaming service preps for a bare bones launch, Microsoft positions Project xCloud as a compelling alternative

Path of Exile 2 Just Got Announced, and It's Already Throwing Jabs at Diablo

We've got a tussle for the loot game spotlight on our hands.

Pokemon Sword and Shield's Endgame Has a Heartfelt Sidestory

Catchin' the love alongside the Legendaries.

Xbox Game Studios Head Says Game Pass is Solving Monetization Woes

"It allows our game creators to do what they do best, which is make a game."

More News

Path of Exile 2 Just Got Announced, and It's Already Throwing Jabs at Diablo

We've got a tussle for the loot game spotlight on our hands.

Xbox Game Studios Head Says Game Pass is Solving Monetization Woes

"It allows our game creators to do what they do best, which is make a game."

Indie Devs: Apple Arcade is Healing a Wound in Mobile Gaming

The developers of Guildlings and Threes say the model is fixing the player-dev relationship.