With Microsoft's reveal of the Xbox Series X behind us and the anniversary of the PS4's reveal fast approaching, fans and industry insiders alike are wondering when Sony plans to make its biggest push for the PS5. While many expect that the PS5 will be unveiled prior to E3, some anonymous sources tell VGC that Sony will skip E3 again either way—a move that Wedbush Securities' Michael Pachter thinks would be "a huge mistake."
In a new analysis of Sony's PS5 marketing approach thus far, VGC says it expects that Sony will reveal the PS5 at a dedicated event, possibly as early as next month. As for a showing at E3 2020, VGC's sources are split on whether Sony will make a return. To Pachter's knowledge, Sony won't have a presence at E3, though he hopes the company will reconsider:
As far as I know, they don't plan to attend. [...] I think that's a huge mistake, as their "focus on the consumer" is not inconsistent with their attendance at the premier industry trade show. I hope they change their minds, but am skeptical.
Last year, after announcing that it would not attend E3 2019, Sony launched its own Nintendo Direct-like State of Play presentations. Though Sony has so far refrained from discussing the PS5 in its video showcases (going as far as to continually announce that there would be no PS5 news in them ahead of time), it's possible that Sony could also follow Nintendo's lead for E3 and keep any coinciding PS5 news and announcements to State of Play.
Given that Sony's reveal of the PS5 logo generated a seemingly inordinate amount of buzz on social media, it's not as though Sony is objectively in need of an E3 presentation to build hype, but with Microsoft confirmed to attend with big plans for showcasing Halo: Infinite and the Xbox Series X, it's not a choice to be made lightly. Also, it's not as though the PS5 is the only interesting thing Sony could present at E3—Sucker Punch's Ghost of Tsushima is slated for release in summer, and Sony could easily nab headlines with more details on MLB The Show's multiplatform future.
For more on Sony's next console, check out USG's guide to everything we've learned about the PS5 so far.