Mario Kart Tour Handily Beat Pokemon Go's Day One iOS Download Record

Mario Kart Tour Handily Beat Pokemon Go's Day One iOS Download Record

10.1 million global downloads, not counting Android? Mamma mia.

Mario Kart Tour might not be the mobile kart racing experience some players were hoping for, but that didn't stop millions of players from downloading the free-to-play title on its first day. Apptopia, a mobile app analytics company, reports that Mario Kart Tour was downloaded 10.1 million times globally on iOS in its first day. That crushes the launch record set by Pokemon Go.

Apptopia's report provides two charts, one comparing Mario Kart Tour's day one downloads to other non-Nintendo mobile titles (including Pokemon Go, a Niantic and The Pokemon Company title) and another to Nintendo's other mobile titles like Animal Crossing: Pocket Camp and Fire Emblem: Heroes. By Apptopia's measure, Mario Kart Tour far outpaced previous day one record holder Pokemon Go (6.7 million downloads) and Nintendo's best day one performer, Super Mario Run (4.7 million downloads).

Mamma mia. | Apptopia

On Twitter, industry analyst Daniel Ahmad pointed out that Mario Kart Tour's performance is likely much more impressive if you combine the Android downloads. At the time of publication, the Google Play store page for Mario Kart Tour says it has also been downloaded on Android over 10 million times since September 25.

Reaching 10 million downloads on both mobile storefronts in its first day is an impressive feat for Mario Kart Tour, but the real measures of mobile success are long term growth and revenue. Pokemon Go crossed 1 billion downloads across iOS and Android in August and is estimated to gross $3 billion USD by the end of 2019. Mario Kart Tour doesn't have to match or out-do the performance of Pokemon Go in order to be considered a success, but winners in the free-to-play mobile market aren't made by their day one download figures.

Mario Kart Tour includes two approaches to monetization: a familiar gacha-style system for karts and racers as well as a subscription pass. In late August, a report warned that Mario Kart Tour might not be a strong revenue driver. Sources familiar with Nintendo's mobile strategy told reporter Takashi Mochizuki that the company wasn't bullish on microtransactions. Whether or not the decisions to go with another gacha system and to lock 200cc behind a $4.99 USD subscription pass reflect a less greedy approach to mobile monetization depends on your perspective.

If you've got any burning questions about Mario Kart Tour that you can't answer by booting up the game yourself, head over to our guides section for information on how ranks work, tips for earning coins, when to expect a multiplayer update, and more.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Mathew Olson


Mathew Olson is a writer formerly of Digg, where he blogged and reported about all things under the umbrella of internet culture (including games, of course). He lives in New York, grew up under rain clouds and the influence of numerous games studios in the Pacific Northwest, and will talk your ear off about Half-Life mods, Talking Heads or Twin Peaks if you let him.

Read this next

Mario Kart Tour Characters - How to Unlock All Characters

Here's our guide to all the Mario Kart Tour characters, and how to unlock each one.

Mario Kart Tour Friends - Can You Play Multiplayer Against Your Friends?

Here's our page on Mario Kart Tour friends, including any online multiplayer aspects.

Mario Kart Tour Ranking - How to Unlock Online Ranks

Here's how to unlock ranks and get your friend code in Mario Kart Tour.

Mario Kart Tour Coins: Fastest Way to Earn Coins

You’ll need Coins to buy items in Mario Kart Tour. Here’s how to get them.

Mario Kart Tour Locks 200cc Behind Subscription Pass

You'll need a Gold Pass to go that fast.

Mario Kart Tour Subscription Explained - All Gold Pass Exclusive Rewards

Here's how the Mario Kart Tour Gold Pass subscription service works, and all the rewards it offers.

More News

Path of Exile 2 Just Got Announced, and It's Already Throwing Jabs at Diablo

We've got a tussle for the loot game spotlight on our hands.

Xbox Game Studios Head Says Game Pass is Solving Monetization Woes

"It allows our game creators to do what they do best, which is make a game."

Indie Devs: Apple Arcade is Healing a Wound in Mobile Gaming

The developers of Guildlings and Threes say the model is fixing the player-dev relationship.

More on Android

Path of Exile 2 Just Got Announced, and It's Already Throwing Jabs at Diablo

We've got a tussle for the loot game spotlight on our hands.

Project xCloud’s Preview Selection Makes Stadia’s Launch Lineup Look Tiny

Dozens of games are coming for testers of Microsoft's game streaming service.

Several Big Google Stadia Features Won't Go Live Until 2020

Family sharing, Android compatibility, and more are missing the launch window.

A Massive Stardew Valley Update is Dropping Very Soon

The free 1.4 update is just around the corner for PC players.

Pokemon Masters Roadmap Aims to Make the Game Actually Fun to Play

Pokemon Masters is about to use a Hyper Potion on its problems.

More Driving Games

How to Unlock and Beat High Heat Races in Need for Speed Heat

High Heat Races offer big challenges and some of the best rewards in the game.

How to Farm Rep in Need for Speed Heat

Here’s how to make reputation quickly and easily.

Need for Speed Heat Complete Car List

Here’s every single car available in NFS: Heat.