Labo Adds Nearly $1.4 Billion in Value for Nintendo

Regardless of how you feel, the markets are pretty bullish on cardboard.

News by Matt Kim, News Editor

19 January 2018

Love it or hate it, it's safe to say nobody predicted Nintendo Labo. The Kyoto company's line of cardboard-based DIY toys have taken the internet by storm. While online reactions are still pretty varied, the financial sector has spoken in favor of Labo to the tune of an extra $1.4 billion added to Nintendo's value.

Nintendo's worth jumped by an additional 2.4 percent, which roughly translates to $1.4 billion in value. That's on top of the incredible success the Switch has added to Nintendo's value since the hybrid console was announced last year. This marks a seven-week high for the company.

According to a report by the Financial Times, analyst David Gibson called Labo "exactly the kind of crazy idea that Nintendo are known for which we believe will help expand the company's audience." Gibson predicts that Labo will move between 1-2 million units, which would be about $45-$90 million in profits.

Nintendo Labo is a surprising venture for the company. Part DIY toycraft, part Nintendo Switch peripheral, Labo combines the two in a unique, and very Nintendo-like fashion. Two sets will go on sale on April 20, the Variety Kit which will retail at $69.99 and the Robo Kit which will be priced at $79.99.

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.