Nintendo and Lego might seem like a match made in heaven, but the two global giants have mostly kept their distance, save for Lego releasing its line of video games on Nintendo consoles. Now, it seems as though the licensing agreements are all drawn up and the two companies are ready to—forgive me—link and build. There's some kind of Super Mario Lego product coming in the future, and that could be the beginning of a lot more.
Lego took the lead on teasing this big development, posting the following clip to Twitter across multiple official accounts. This Mario figure looks kind of odd (those look like LED screens in his eyes, mouth, and chest), and it might actually be a look at some sort of other Lego and Mario crossover product, like an alarm clock. Still, as the clip pans down you can glimpse what look like some regular patterned brick Lego pieces and a yellow brick made to look like a question-mark block.
While a tie-in video game is certainly a possibility, the idea of a Lego and Nintendo partnership that doesn't entail a line of good old fashioned Lego sets seems absurd.
It's possible we'll hear more about this partnership during the next Nintendo Direct. A website for UK retailer Game mentions word of the Lego and Nintendo partnership coming from a Direct, but again, this news was first teased on Twitter.
For a while, Nintendo's only official licensee for "construction toys" has been K'Nex, which no longer produces Nintendo-themed kits. Meanwhile, fans have been petitioning for Mario, Zelda, and other Nintendo Lego sets via Lego's Ideas submission portal for years and years.
We're several years out from Lego cementing its wild, brand-colliding presence with Lego Dimensions and The Lego Movie, and we already live in a world where there have been multiple sets created for Overwatch. Somehow, Lego even crossed over with Forza Horizons before working something out with Nintendo—or, to look at it another way, maybe Lego has finally done enough gaming crossovers to convince Nintendo it's a worthy partner.
Since today is "Mario Day" (March 10, or "Mar.10"), it's likely we'll either hear more about this partnership or about something else related to our plumber pal before the day's end.