Liverpool FC CEO Peter Moore Worries Fortnite is Luring Away Soccer Fans

Liverpool FC CEO Peter Moore Worries Fortnite is Luring Away Soccer Fans

You can check out of the games industry any time you like, but you can never leave.

Liverpool FC CEO and former games industry bigwig Peter Moore is worried Millennials are more interested in playing Fortnite than watching soccer games.

Moore is the former President of Sega of America and former Vice President of Microsoft’s interactive entertainment division. He was also the head of EA's sports division before he left the games industry and became CEO at Liverpool FC in 2017. But due to the massive popularity of Epic's free-to-play battle royale game, Fortnite, he's not able to take his thoughts away from his old stomping grounds.

Arabian Business recently published a profile on Moore that includes the concerns about Fortnite he delivered to an event attended by soccer professionals. "Ninety minutes is a long time for a millennial male to sit down on a couch," he says. "When I look at viewing and attendance figures of millennial males, I’m concerned as a CEO of a football club that relies on the next generation of fans coming through."

Moore correctly points out that free time is scarce, even for young people, and Liverpool FC needs to do what it can to wrest Millennials' loyalty (and, a bit more unsettlingly, their "name[s], gender[s], email address[es]," and hopefully their "credit card numbers") from Fortnite. His solution involves fighting technology with technology.

“We are an industry that needs to harness technology to make sure we don’t miss an entire generation of young people growing up that don’t have that love for football,” Moore says. “We need to package content in bites of 60 to 90 seconds to keep their engagement."

So far, Moore's strategy seems to be working. Arabian Business reports Liverpool FC enjoys some of the best Instagram and YouTube numbers of any FC. Liverpool is also working with IBM to optimize its websites, program apps, and then fill them with content that's "timely and relevant to individual consumers."

It's understandable why Moore feels the need to go all-out. He's got an uphill battle on his hands. Whenever an Ice Orb-level event hits Fortnite, kids put everything on hold to spend time with it. Hail the Orb.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Nadia Oxford

Staff Writer

Nadia has been writing about games for so long, only the wind and the rain (or the digital facsimiles thereof) remember her true name. She's written for Nerve, About.com, Gamepro, IGN, 1UP, PlayStation Official Magazine, and other sites and magazines that sling words about video games. She co-hosts the Axe of the Blood God podcast, where she mostly screams about Dragon Quest.

In other news

A New Fall Guys Update Gives Its Stages a Mid-Season Refresh

If you were waiting till season 2 for new challenges, you may want to pop back in.

Fall Guys Is Adding Epic's Anti-Cheat After a Failed Attempt at Trapping Cheaters Together

You hopefully never saw Cheater Island, but now it's no more.

Fortnite Adds Stark Industries HQ Today, and Sets the Stage for Galactus

Tony Stark's headquarters have arrived on the Battle Royale map.

Apex Legends Is Giving the Dummies Inside All of Us Another Big Day

A month of returning limited-time modes is kicking off with one of the best.

Need help?

Fortnite Overtime Challenges - How to Complete All the Overtime Challenges in Fortnite Battle Royale

These are all the Fortnite Overtime Challenges, which offer a ton of bonus XP and a new loading screen.

Battlefield 5 Firestorm Tips - Choose Class, How to Win at Battlefield Battle Royale

Battlefield Firestorm has finally launched. Here’s how to come out on top.

Fallout 76 Nuclear Winter Release Date, Beta Phase, Battle Royale Mode - Everything we Know

This is our guide to the new Fallout 76 Nuclear Winter battle royale mode, including the beta testing phase, and more.