Liverpool FC CEO and former games industry bigwig Peter Moore is worried Millennials are more interested in playing Fortnite than watching soccer games.
Moore is the former President of Sega of America and former Vice President of Microsoft’s interactive entertainment division. He was also the head of EA's sports division before he left the games industry and became CEO at Liverpool FC in 2017. But due to the massive popularity of Epic's free-to-play battle royale game, Fortnite, he's not able to take his thoughts away from his old stomping grounds.
Arabian Business recently published a profile on Moore that includes the concerns about Fortnite he delivered to an event attended by soccer professionals. "Ninety minutes is a long time for a millennial male to sit down on a couch," he says. "When I look at viewing and attendance figures of millennial males, I’m concerned as a CEO of a football club that relies on the next generation of fans coming through."
Moore correctly points out that free time is scarce, even for young people, and Liverpool FC needs to do what it can to wrest Millennials' loyalty (and, a bit more unsettlingly, their "name[s], gender[s], email address[es]," and hopefully their "credit card numbers") from Fortnite. His solution involves fighting technology with technology.
“We are an industry that needs to harness technology to make sure we don’t miss an entire generation of young people growing up that don’t have that love for football,” Moore says. “We need to package content in bites of 60 to 90 seconds to keep their engagement."
So far, Moore's strategy seems to be working. Arabian Business reports Liverpool FC enjoys some of the best Instagram and YouTube numbers of any FC. Liverpool is also working with IBM to optimize its websites, program apps, and then fill them with content that's "timely and relevant to individual consumers."
It's understandable why Moore feels the need to go all-out. He's got an uphill battle on his hands. Whenever an Ice Orb-level event hits Fortnite, kids put everything on hold to spend time with it. Hail the Orb.