Twitter is weird, especially for brands. Some companies construct elaborate brand personas and tweet constantly, while others tend to keep things all business with announcements, news of sales, and little else. When there's not much to say, accounts in the latter camp tend to go dark, which is why it's interesting that the Mafia series is back with something to say after nearly two years: "Family."
The one word message, posted on Sunday, is the first thing to come from the verified @mafiagame Twitter account since August 2018. It's also been pinned to the top of the account's page, so clearly we're meant to take notice.
Calling this "cryptic" would be a stretch—it's just a single word, and it's almost certainly referring to a crime family—but it's true that with absolutely nothing else to go off of, this tweet opens the door to a lot of questions. Assuming it's a tease for a new game, which seems like the most likely outcome, you've still got to wonder whether it'd be Mafia 4 or perhaps a series reboot. Could it be a direct sequel to 3, which took the series in a new direction with protagonist Lincoln Clay, or would it return to the perspective of the Italian mob?
Mafia 3, developed by Hangar 13, was released back in 2016. Since then, Hangar 13 went through two rounds of layoffs and opened a new studio in England. Hangar 13 is currently working on an unannounced triple-A title, which may or may not involve a new IP.
If Hangar 13's in-development title is revealed soon, and if it turns out to be a new Mafia game, there's still a pretty wide window for an announcement. This tweet could be teasing something imminent, or perhaps we'll see something closer to what would've been E3 2020. Mafia series publisher 2K Games is listed as one of the participants in the Summer Game Fest schedule of events, so really, a reveal could come any time over the next few months.