Marketers in Spain are Trying Real Hard to Connect Battle Royale Novel to Fortnite

Marketers in Spain are Trying Real Hard to Connect Battle Royale Novel to Fortnite

The original Battle Royale, now in book form.

Epic has a bonafide global smash hit with Fortnite Battle Royale. So much so that other industries are hitching themselves to the Fortnite wagon hoping for a little taste of that popularity. Take for example one book publisher that's ingeniously selling a Spanish translation of Koushun Takami's 1999 Battle Royale novel as the novel which inspired Fortnite Battle Royale.

This copy of Battle Royale was found in the FNAC Bulevar de Alicante, a bookstore in Alicante, Spain. @samsem93, a journalist and video game marketer in Spain tweeted a picture of this particular copy of Takami's Battle Royale with the cover sticker advertising the novel's relationship with Fortnite. The book's Spanish publisher, Booket Planeta, even used a similar Fortnite Battle Royale logo and font for safe measure.

In 1999 Takami published Battle Royale, a dystopian novel taking place in a fictional Japan under a fascist regime. The government instituted the Battle Experiment No. 68 program where 50 third-year junior high school students are dropped onto an island and forced to kill each other until only one student remains. Pretty familiar, no?

The battle royale video game genre does borrow its premise from Takami's 1999 novel, and Brendan "PlayerUnknown" Greene himself spoke at length about Battle Royale's influences on his own PUBG battle royale game. Although Greene admitted he's only seen the 2000 movie adaptation of Takami's novel.

@samsem93 also noted that this isn't the first time Spanish book publishers have hitched the Battle Royale novel to popular franchises to boost awareness and sales. Apparently during the height of The Hunger Games fever, Takami's Battle Royale was advertised as the cult classic that inspired Suzanne Collins' own YA dystopian novels.

There's no question though that the demand for Fortnite Battle Royale merchandise has grown outside of the video game. Funko recently announced a partnership with Epic to produce a variety of Fortnite merch, including a line of Funko Pop toys based on the popular shooter. And hey, if Fortnite is the reason that people discover Takami's Battle Royale then so be it.

For more on Fortnite Battle Royale check out our latest Fortnite guide with tips and walkthroughs for all the latest challenges for the week.

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

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