Marvel's Avengers Has Yet to Make Back Its Development Costs

Marvel's Avengers Has Yet to Make Back Its Development Costs

Square Enix is saying it will continue pushing toward making the game profitable, however.

It's been a tough year for Marvel's Avengers. Sales for Square Enix's co-op hero brawler haven't been as high as the publisher would hope, and the company is saying it has yet to recoup development costs for the game.

In a translated Q&A from Square Enix's quarterly meetings, President Yosuke Matsuda addressed the operating loss of around 7 billion yen in the second quarter. Matsuda says that, if not for factors associated with Marvel's Avengers, the quarter would have been in the black.

"In addition to the amortization of the game's development costs, another significant factor associated with [Marvel's Avengers] was the fact that we undertook a major advertising campaign at the time of its launch to make up for delays in our marketing efforts resulting from the COVID-19 pandemic," Matsuda says. "There is a certain amount of development costs still to be amortized in 3Q, but we want to recoup it by growing our sales going forward."

To that end, Matsuda says the company's intention is "first and foremost" to expand sales of Marvel's Avengers, in order to improve its profitability. Analysts have proposed that the sales volume of the game suggest Marvel's Avengers could have cost over $100 million to make, yet sold fewer copies than expected.

Marvel's Avengers has had a tough go of it, stretching back to its debut where its character designs received a fair deal of criticism. When Avengers launched, it felt like it came and went; as our reviewer noted at the time, both sides of the live-service and story-driven game fought with each other, ultimately bringing the whole thing down with it.

Going into the new year, Marvel's Avengers is planning a new Avenger launch on Dec. 8, and next-gen versions of Avengers have been pushed into 2021. There's no shortage of games that have rallied from rough launches this last generation, from Destiny to No Man's Sky. Matsuda's comments seem to imply Square Enix isn't dropping the Avengers just yet, so hopefully the year ahead holds some better tidings for Crystal Dynamics' game.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Eric Van Allen

News Editor

Eric is a writer and Texan. He's a former contributor to sites including Compete, Polygon, Waypoint, and the Washington Post. He loves competitive games, live music, and travel.

In other news

Kate Bishop's Marvel's Avengers DLC Has a New Launch Date and Time Travel Shenanigans

The first story content drop from Crystal Dynamics and company is coming next month.

The Last of Us Part 2 and Hades Lead 2020's Game Awards Nominees

Supergiant and Naughty Dog have racked up the nods at this year's Keighley-tastic show.

Ubisoft's Skull and Bones Studio Just Lost Its Managing Director, but He Hasn't Been Fired

Hugues Ricour, once the boss at Ubisoft Singapore, will remain employed in a different position after a leadership audit.

Need help?

Luigi’s Mansion 3 Achievements: How to Check Your Achievements

You’ll earn Achievements while playing Luigi’s Mansion. Here’s a full list of them, and some info on how to check the ones you’ve completed so far.

Borderlands 3 Shift Codes List (August 2020)

All the info you need on getting and redeeming SHiFT Codes in Borderlands 3, plus how to get Golden Keys to earn loot.

Pokemon Let’s Go Pikachu and Eevee - Beginner's Guide, All the Essential Tips

Here's our guide to both Pokemon Let's Go Pikachu, and Pokemon Let's Go Eevee, detailing how you can get started on your adventure.

No Man’s Sky Ships - Ship Classes, Exotic Ships, Sell Ships and More

In No Man’s Sky, a Traveller’s ship is their best friend. Here’s all of the info you need to know about ships in No Man’s Sky, up to date as of the No Man’s Sky NEXT update.