Even if you don't like Funko Pop figures, you probably own at least one. I have a Baymax one floating around somewhere in my house, as much as I hate to admit it. And this has been a big year for Funko Pop: a new video game with Gears of War on the marquee featuring the Pop branding was unveiled at E3 2018, and now Funko's expanding into the cereal market too.
FunkO's is a new cereal from the company behind Funko Pop figures. According to a blog announcement with a nod towards saturday morning cartoons, "every breakfast starts with a bowl of brightly colored cereal that comes out of a box with a really cool mascot on the front and a prize inside!" Fittingly, each branded FunkO's box comes with special cover art, a unique mascot and color scheme for the Fruit Loops-looking cereal, and a unique mini-Funko Pop figure to match.
Of course, there are some familiar video game heroes for the new cereal. Cuphead (and Mugman) and Mega Man are among the first six, as the collection also includes Funko's own mascot, classic villains Jason Voorhees and Freddy Krueger, and Gollum from The Lord of the Rings. In perhaps the most shocking reveal of the blog post, which outlines the store exclusivity for each figure—including Cuphead's exclusivity to Hot Topic and Mega Man's to GameStop—is that FYE is somehow still open across the country. Shocking.
This won't be the end of FunkO's, as other cereals with official mascots will be rolled out until the end of the year. There's no word on if each cereal tastes unique too (the blog only notes that it will change the color of milk), like if Gollum's green loops are comparable to Apple Jacks, etcetera. I guess to get the answer to that question, we'll have to do a taste test when the cereal launches later this month across stores.