For the first time in any basketball game players will be able to create female player characters in NBA Live 19. You can see the trailer for the feature below.
In a statement from EA Sports the company says that "The inclusion of female players is an important step toward leveling the playing field, providing gamers increased opportunities to express their unique individuality and create a reflection of themselves while competing in the game."
Gamers can also scan their faces using the NBA Live companion app and import their likeness to their customized female players. A new set of Icon Abilities are also being added, modeled after female basketball stars like Candace Parker.
Last year, NBA Live introduced the full WNBA roster to the franchise, so this year's decision to let players create female characters is a natural next step. Other franchises like FIFA have included female characters since 2015, which feels particularly apt considering the US Women's National Team is the only US national soccer team that wins World Cups.
NBA Live is back again this year and with stiff competition from the NBA 2K series. Before E3 we got a chance to speak with NBA Live executive producer Seann Graddy who explained that NBA Live is working hard on building that out-of-court basketball experience, meaning the celebrity life of an NBA star. You can read our full NBA Live 19 preview here. NBA Live 19 will be available on PS4 and Xbox One on September 7.