New Marvel Online Games Deal is First Step in Broader Partnership With Chinese Mobile Developer NetEase

NetEase is becoming Marvel's de facto partner in China.

NetEase has announced a new collaboration with Marvel that will see the creation of new original Marvel entertainment from the Chinese company. That includes creating new games, TV shows, and comic books set in the Marvel universe.

NetEase announced the partnership at its annual Product Launch conference today. This gives NetEase a chance to work with Marvel on creating new entertainment products, with a focus on online games.

"Marvel's Super Heroes have inspired an entire universe of storytelling that resonates across today's media—and games are one of the best ways to experience those stories," said Marvel Entertainment president DanBuckley. "As a global leader in online games, NetEase is the perfect fit to help bring the Marvel Universe to more fans around the world."

This isn't NetEase's first foray into the Marvel universe. NetEase has already invested a big $30 million into an untitled Marvel game developed by former Hearthstone director Ben Brode, and his new studio Second Dinner.

The agreement seems to be focused on creating experiences primarily for Chinese audiences, though they're not ruling out the global market. Marvel has released local superheroes for markets like Korea and Japan that then make North American comic appearances. Marvel's new Agents of Atlas comic line by Greg Pak features several Korean superheroes originally released in Korea but have since made English comic debuts.

Marvel's NetEase partnership could function in a similar way, with the Chinese company developing and creating Marvel content geared towards a Chinese audience, which will then get released abroad and potentially folded into English Marvel comics.

NetEase and Marvel haven't revealed any new titles coming with this partnership just yet, but we can expect announcements for NetEase developed Marvel games in the future.

Header image from Marvel Infinity, Disney Interactive.

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