Netflix: "We Compete With (And Lose to) Fortnite More Than HBO"

Netflix: "We Compete With (And Lose to) Fortnite More Than HBO"

Netflix is not the last player standing it seems.

In a letter to investors today, Netflix told shareholders that the video streaming service competes with Fortnite more than HBO for share of people's screens. In addition, Netflix admits that it loses more to Fortnite than to competing video streaming services.

Ahead of Netflix's fourth quarter earnings report for 2018, Netflix broke down some facts for the fiscal quarter. Revenue is up 35 percent and paid membership grew by 9 million from the previous quarter. But when it comes to competition from other services Netflix singled out Epic Games' Fortnite as a primary competitor for consumer screen time.

"In the US, we earn around 10 [percent] of television screen time and less than that of mobile screen time... We earn consumer screen time, both mobile and television, away from a broad set of competitors. We compete with (and lose to) Fortnite more than HBO," says Netflix in its letter to shareholders.

Last year, Fortnite hit an all-time concurrent player count of 8.3 million players and a report from Nielsen's SuperData says Fortnite's digital revenue hit $2.4 billion. Netflix doesn't share viewership numbers for its movies and shows, but those are the kinds of figures Netflix is competing with.

Fortnite, HBO, and Hulu are just a few out of thousands of competitors for Netflix. In its letter, Netflix says it intends to grow based on the overall experience of Netflix compared to other screen time experiences. "Our focus is not Disney+, Amazon or others, but on how we can improve our experience for our members," writes Netflix.

Epic Games released Fortnite Battle Royale as a free-to-play mode spun off from Fortnite Save the World. The game has since achieved global recognition and massive popularity. It's apparently to the point where Fortnite isn't just eating into other video games, but now movies and television services as well.

Check out our Fortnite guide for the latest challenge walkthroughs, tips, and more.

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

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