Nintendo Has No Plans to Reduce the Switch's Price Point

Nintendo Has No Plans to Reduce the Switch's Price Point

President Furukawa says they'd like to sell the Switch at its current price point for as long as possible.

Nintendo's hybrid console has been a solid success for the massive gaming company. So in a recent Q&A following a financial report, it wasn't too surprising to hear that Nintendo doesn't plan on lowering the price tag ahead of the holiday season.

"We want to maintain the value of our products and sell them at their current price points for as long as possible, so we have no plans to reduce prices at this time," Nintendo president Shuntaro Furukawa says. He notes that profitability can fluctuate due to factors in the future, the company is not predicting any specific decrease in cost, either.

"We want to improve profitability by increasing the number of units sold, and selling the Nintendo Switch family of hardware for as long as possible," Furukawa says.

The Switch has had a strong start, surpassing many sales records set by previous Nintendo consoles in the two years it's been on store shelves so far. So while it seems like there may still be seasonal discounts, the price tag won't be permanently dropping anytime soon on Nintendo's latest handheld-turned-console.

The first hardware revision for the Switch, the Nintendo Switch Lite, has already seen solid sales numbers as well, and maybe just as important, sales of the Lite haven't negatively impacted sales of the base Switch. The handheld-only version of the hybrid console has been "additive to the overall Switch business," Nintendo of America president Doug Bowser said in a recent interview with The Verge.

If you're still working on holiday gifts or eyeing Black Friday deals and can't decide which version to get, check out Mike's impressions of the Switch Lite, which cover the benefits and drawbacks of the purely portable Switch. While you can't detach the Joy-cons, they do come in some way better color schemes than the base Switch.

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Eric Van Allen

News Editor

Eric is a writer and Texan. He's a former contributor to sites including Compete, Polygon, Waypoint, and the Washington Post. He loves competitive games, live music, and travel.

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