Look, it's probably going to be hard to find a Nintendo Switch this holiday season. In the United States, Canada, and Europe, Nintendo has done its best to offer a consistent supply of hardware. In Japan, sales of the Switch are severely supply-constrained. It's been a good year for Nintendo's new hardware, but as we approach the holiday season, the company is asking itself if it's prepared for demand.
"Certainly the demand is there, and our supply chain is there," Nintendo of America president Reggie Fils-Aime told Variety about meeting holiday demand. "Are we going to have enough for the holiday? That’s what we are focused on."
Nintendo previously forecasted sales of 10 million for the fiscal year ending on March 31, 2018. Of that total, Nintendo has already sold 4.7 million as of July. The Wall Street Journal reported in March that Nintendo was doubling Switch production to meet potential demand, putting the planned number of systems produced at around 16 million.
Fils-Aime's comments came during Variety’s Entertainment and Technology Summit in Los Angeles yesterday. He stressed that Nintendo has its sights set beyond just gaming. That's backed up by planned projects like the Super Nintendo World theme park coming to Universal Studios Japan.
"People think of us as a pure gaming company. We see ourselves as an entertainment company," he stated.