Believe it or not, Nintendo has never run a commercial during the Super Bowl. That's set to change this Sunday with Super Bowl LI.
Nintendo's first-ever Super Bowl commercial is a 30-second ad for the Switch. The spot conveniently doubles as an ad for The Legend of Zelda: Breath of the Wild, which is shown in both portable and TV mode. Nintendo's trailers for the Switch have been careful to highlight the system's capabilities as a portable and a console, and this latest ad continues to keep things simple.
There's also an extended cut that shows off Arms, Mario Kart 8 Deluxe, Splatoon 2, 1-2-Switch, and Ultra Street Fighter II: The Final Challengers. It's a densely-packed ad that shows off the system's capabilities as a single-player device as well as a party trick.
Oh, and that song that's fated to stay in your head all day? That's Believer by Imagine Dragons.
Nintendo Switch hits stores on March 3 for $299 USD.