Nintendo Releases Super Bowl Commercial for the Switch

Nintendo Releases Super Bowl Commercial for the Switch

Nintendo's first-ever Super Bowl ad aims to make you a believer. Believer.

Believe it or not, Nintendo has never run a commercial during the Super Bowl. That's set to change this Sunday with Super Bowl LI.

Nintendo's first-ever Super Bowl commercial is a 30-second ad for the Switch. The spot conveniently doubles as an ad for The Legend of Zelda: Breath of the Wild, which is shown in both portable and TV mode. Nintendo's trailers for the Switch have been careful to highlight the system's capabilities as a portable and a console, and this latest ad continues to keep things simple.

There's also an extended cut that shows off Arms, Mario Kart 8 Deluxe, Splatoon 2, 1-2-Switch, and Ultra Street Fighter II: The Final Challengers. It's a densely-packed ad that shows off the system's capabilities as a single-player device as well as a party trick.

Oh, and that song that's fated to stay in your head all day? That's Believer by Imagine Dragons.

Nintendo Switch hits stores on March 3 for $299 USD.

Editor's pick

Everything You Need to Know About Nintendo Switch: The Price, the Launch Date, the Games, and All the Analysis

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Nadia Oxford

Staff Writer

Nadia has been writing about games for so long, only the wind and the rain (or the digital facsimiles thereof) remember her true name. She's written for Nerve,, Gamepro, IGN, 1UP, PlayStation Official Magazine, and other sites and magazines that sling words about video games. She co-hosts the Axe of the Blood God podcast, where she mostly screams about Dragon Quest.

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