Nintendo Shipping The Switch By Plane To Meet Demand

Nintendo Shipping The Switch By Plane To Meet Demand

Nintendo is getting fairly serious about meeting demand for the Nintendo Switch.

Nintendo has had issues meeting demand with supply in the past, but it's betting the farm on the success of the Nintendo Switch. The company is so behind the platform that they've shipped the system to territories via air freight, instead of the normal, much slower sea shipping method.

"We carried some of the Switches by plane in March to serve our customers more promptly," a Nintendo spokesperson told The Wall Street Journal.

Air freight is more expensive than sea freight, so analysts believe Nintendo had to resort to those measures to supply the United States and Europe with sufficient stock. The company planned to sell 2 million Switches by the end of March, but ended up shipping a total of 2.74 million during the period. Demand remains strong for the system, with The Legend of Zelda: Breath of the Wild and the recently-released Mario Kart 8 Deluxe anchoring the launch lineup.

"It's exceeding our expectations," GameStop senior director of merchandising Eric Bright told Forbes. "We knew it would be a high-demand product, but our Switch allocations are selling out not in days, but in hours...the demand is so high that consumers have to react quickly to be able to get their hands on them. Right now we're not seeing sales going down at all, and I would expect that to continue for quite some time."

The next major releases for the Nintendo Switch include Minecraft: Nintendo Switch Edition and Splatoon 2. E3 2017 will also happen prior to Splatoon 2's release, so Nintendo may have surprise Switch releases on hand at the show.

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Mike Williams

Reviews Editor

M.H. Williams is new to the journalism game, but he's been a gamer since the NES first graced American shores. Third-person action-adventure games are his personal poison: Uncharted, Infamous, and Assassin's Creed just to name a few. If you see him around a convention, he's not hard to spot: Black guy, glasses, and a tie.

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