Nintendo Switch Thanksgiving Sales Even Stronger Than the Wii at its Peak

Nintendo Switch Thanksgiving Sales Even Stronger Than the Wii at its Peak

Door buster.

Nintendo needs to work hard this holiday season if it wants to reach its lofty sales goals, but it seems like this Thanksgiving Black Friday weekend was a step in the right direction. The Nintendo Switch broke two sales records for the company for a rather successful weekend.

In a press release Nintendo announced that during the five-day weekend between Thanksgiving and Cyber Monday the Nintendo Switch became the best-selling Nintendo console in US history for that sales period, beating even the Wii's sales numbers. The Nintendo Switch also had its best-selling week ever in the US and was one of the most-purchased items online on Thanksgiving, and the top-selling video game product during Black Friday to Cyber Monday.

This led to customers buying more than $250 million worth of Nintendo products during this sales period including sales for the Switch, 3DS, NES and SNES Classic along with games and accessories. A 45 percent increase over the same sales period in 2017.

Nintendo has set out to sell 20 million Nintendo Switch units by March 2019, a sales goal that's looking increasingly high as we approach the end of the fiscal year. To help Nintendo set two major software releases for the holidays, the recently-released Pokemon Let's Go Pikachu & Eevee and the upcoming Super Smash Bros. Ultimate.

Smash Bros. Ultimate was recently leaked online in full however and it's unclear if this will impact Switch sales during the crucial holiday seasons. However, Nintendo says Super Smash Bros. Ultimate is the most pre-sold Smash Bros. game in the series and the most pre-sold Nintendo Switch game of all time.

Whether Nintendo hits its sales goals remains to be seen but the console continues to be a success for Nintendo. And with a rumored Switch refresh coming next year who knows how high the Switch can go?

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

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