No Man's Sky Being Investigated by UK's Advertising Standards Authority

No Man's Sky Being Investigated by UK's Advertising Standards Authority

The organization is looking into whether No Man's Sky's advertising was on the up-and-up.

The Advertising Standards Authority (ASA) is looking into how Hello Games advertised No Man's Sky on Steam, according to a report by Eurogamer. The organization is an independent regulator and watchdog, ensuring that marketing is not lying to consumers. The ASA can have advertisements it believes are false or misleading removed from websites and search results.

The investigation in this case was triggered by "several complaints" about No Man's Sky's advertising. The complaints point towards some screenshots used to advertise the game, showing more advanced animal behavior and starship combat than was available in the final product. The ASA has already contacted No Man's Sky developer Hello Games and Valve Software about the matter.

Apparently, while the complaints are aimed at the Steam page, the ASA told Eurogamer that its ruling in the matter would apply to other No Man's Sky advertisements, including YouTube videos and the PlayStation Store.

"The marketing of the game was very different to the endgame. The end game is a shallow screenshot generator, and in some ways it reminded me of Spore," one of the complaintants, Reddit user AzzerUK told Eurogamer. "I figured that if we want Steam store pages for games to start falling in-line and stop misleading consumers, then it would take consumers to point these problems out to the ASA, rather than all sit around on Reddit complaining to each other but assuming that it'll all get sorted by itself eventually."

"I feel most people on the Reddit thread wanted to see Hello Games 'punished' directly though, rather than share my more generalised view that the game's marketing needs to be brought down to earth a bit more," they added.

It'll be interesting to see the outcome of this investigation and the result of that ruling on other developers and publishers.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Mike Williams

Reviews Editor

M.H. Williams is new to the journalism game, but he's been a gamer since the NES first graced American shores. Third-person action-adventure games are his personal poison: Uncharted, Infamous, and Assassin's Creed just to name a few. If you see him around a convention, he's not hard to spot: Black guy, glasses, and a tie.

Related articles

Stardew Valley Just Got Beaches, Fish Tanks, Swimming Ducks, and a Whole Lot More

Nearly five years on, Eric "ConcernedApe" Barone just pushed what he says is Stardew's "biggest update yet."

Alien: Isolation Is Free on Epic and Just As Good as It Was in 2014

Get the motion tracker and don't go in the vents.

Shigeru Miyamoto Expresses Confidence in the Younger Generation of Nintendo

The legendary creator says the spirit will stay alive.

You may also like

Press Start to Continue

A look back on what we tried to accomplish at USgamer, and the work still to be done.

Mat's Farewell | The Truth Has Not Vanished Into Darkness

This isn't the real ending, is it? Can't be.

Eric's Farewell | Off to Find a New Challenger

It's time for us to move on, but we'll carry USG with us wherever we go.