No Man's Sky Being Investigated by UK's Advertising Standards Authority

No Man's Sky Being Investigated by UK's Advertising Standards Authority

The organization is looking into whether No Man's Sky's advertising was on the up-and-up.

The Advertising Standards Authority (ASA) is looking into how Hello Games advertised No Man's Sky on Steam, according to a report by Eurogamer. The organization is an independent regulator and watchdog, ensuring that marketing is not lying to consumers. The ASA can have advertisements it believes are false or misleading removed from websites and search results.

The investigation in this case was triggered by "several complaints" about No Man's Sky's advertising. The complaints point towards some screenshots used to advertise the game, showing more advanced animal behavior and starship combat than was available in the final product. The ASA has already contacted No Man's Sky developer Hello Games and Valve Software about the matter.

Apparently, while the complaints are aimed at the Steam page, the ASA told Eurogamer that its ruling in the matter would apply to other No Man's Sky advertisements, including YouTube videos and the PlayStation Store.

"The marketing of the game was very different to the endgame. The end game is a shallow screenshot generator, and in some ways it reminded me of Spore," one of the complaintants, Reddit user AzzerUK told Eurogamer. "I figured that if we want Steam store pages for games to start falling in-line and stop misleading consumers, then it would take consumers to point these problems out to the ASA, rather than all sit around on Reddit complaining to each other but assuming that it'll all get sorted by itself eventually."

"I feel most people on the Reddit thread wanted to see Hello Games 'punished' directly though, rather than share my more generalised view that the game's marketing needs to be brought down to earth a bit more," they added.

It'll be interesting to see the outcome of this investigation and the result of that ruling on other developers and publishers.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Mike Williams

Reviews Editor

M.H. Williams is new to the journalism game, but he's been a gamer since the NES first graced American shores. Third-person action-adventure games are his personal poison: Uncharted, Infamous, and Assassin's Creed just to name a few. If you see him around a convention, he's not hard to spot: Black guy, glasses, and a tie.

Related articles

The PS5's Activities Are Designed to Counteract the "Single Player Is Dying" Mentality

A report from Vice sheds light on the inspiration behind one of the PS5's biggest features.

Xbox Is Making It Clearer Which Old Games Are Running Auto HDR

Plus, you can pre-install (some) Game Pass games.

Squadala! The Awful Zelda CD-i Games Have Been Remastered

Nintendo may deny the CD-i Zelda games' existence, but fans never forget.

Japan's Super Nintendo World Theme Park Will Swing Open Its Gates Soon

If you're lucky enough to live nearby or are cleared to travel, you'll be able to visit the Mushroom Kingdom in a matter of weeks.

You may also like

Doom Eternal Sets Switch Release Date at Long Last

The Doom Slayer is sliding in for a last-minute 2020 launch on Nintendo's platform.

Illusionist Uri Geller Apologizes for Lawsuit That Once Halted Kadabra Pokemon Cards

As for whether the spoon-bending psychic-type will appear in the TCG again, that's up to Nintendo.