High-end PC aficionados naturally got a bit excited seeing the promised leap in performance for Nvidia's new flagship RTX 3080 card and its beefy $1499 companion, the 3090, but budget-conscious builders were probably more shocked by the 3070. At $499, it's still not exactly a "cheap" graphics card, but it promises ray tracing and 4K gaming performance that matches or outstrips the 2080 Ti, the previous generation's top-end card. That's a rare feat, and now Nvidia's pushing back the 3070's launch to let as many people see it for themselves on launch day as possible.
Rather than launching on Oct. 15 as previously planned, Nvidia has announced that the 3070's launch is being pushed back two weeks to Oct. 29. The idea is to keep producing more cards during that two week stretch, hopefully ensuring there will be more stock for buyers to pick up right at launch.
"We know this may be disappointing to those eager to purchase a GeForce RTX 3070 as soon as possible," says Nvidia, "however this shift will help our global partners get more graphics cards into the hands of gamers on launch day."
That's been a problem with the recent launches of the 3080 and 3090 before it. When orders for the $699 RTX 3080 went live in mid-September, there were website crashes and instant selling-out of stock pretty much everywhere. Soon after, scalpers—many of whom likely used bots to snap up cards—started listing 3080s on eBay at exorbitant mark-ups. Even the 3090, which costs twice as much and is perhaps more valuable for GPU-intensive tasks besides gaming, sold out fast.
Nvidia and other sellers have promised to try and filter out illegitimate bot purchases in order to get more cards to people who'll actually use them, but it's a problem that having more stock should go a long way to helping. It may be fun to see scalpers get their comeuppance by way of bots being leveraged against their eBay listings, but it'd be nice if that didn't need to happen for these "entry-level" 3070s.
For more on Nvidia's new generation of graphics cards, be sure to check out the reviews and benchmarking that our friends at Digital Foundry have been doing. The RTX 3090 might be overkill and if you've already got a powerful rig the 3070 may not be much of an upgrade, but maybe you'll want to keep an eye out for the next big 3080 restock anyway.